8. You need a well-established brand to derive
value from twitter as a Broadcaster:
• Established Media Orgs (CNN, MSNBC, AP)
• Oprah
For almost everyone else, you need to
ENGAGE.
• Even POTUS engages
#ECICTT
9. Replies
• Think back to your purpose for twitter. Who you
reply to should be aligned with that purpose.
Lists
Favorites
#Hashtags (#ECICTT; #followanadult)
Tweet Archives (Storify, Chirpstory)
#ECICTT
10. Don’t be afraid to have a human voice.
Use tools to automate, keeping ENGAGE principle in
mind. (twitter clients, metrics)
• Hootsuite, Archivist
• Metrics for marketing, proposals, research
Integrate with existing communications: email
signatures, CVs, websites, printed materials
Hands down the best resource is at LSE
All of this can be found at www.tressiemc.com
#ECICTT