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Trento Edition
    2012
Welcome!
Do not take notes




             This presentation will be
             distributed after the class
Participants overview

Backgrounds

Description          I       E    A       Total           %
   Male             22       5    7        34           70%
 Female             2        7    5        14           30%
   Total            24       12   12       48           100%

Italians / not Italians

Description              I    E    A       Total           %
  Italians          15        7    7        29           60%
Not Italians         9        5    5        19           40%
    Total           24       12   12        48           100%

                                       I = informatics / Engineering
                                       E= Economics – Sociology
                                       A= other
Fun Facts + languages

    Fun Facts


• 18 Nationalities!
• 19 PhD students or graduates
• 14 women – 30%
• 27 years average age of the
  participants
• 46 people out of 48 on FB


                                          Languages


 • More than 80% of the participants is fluent in English
 • 36% of the non–Italians is fluent in Italian
Facebook Group

• Become fan of the general Innovactionlab page
  (www.facebook.com/innovactionlab).

• All general communications at national level are there

• All information regarding YOUR innovAction Lab happen
  on our secret facebook page

• Facebook is the only point of access: no more email

• The secret group will be deleted at the end of the group
  and you will join the national Alumni group (secret)
The course
Seminars

APRIL 3    Team Building
APRIL 12   Business Plan and Pitch
APRIL 18   Market and Investments Trends
APRIL 23   Technology/Science Entrepreneurship
MAY 7      Pretotyping
MAY 10     Communication and Decisions
MAY 14     Coaching session 1
MAY 21     Optional: Business Modeling
MAY 28     Coaching session 2
Team Building


          Where: here
          Date: today
          Time: now – 20.00
          Lecturers: Mirko Corradini, Alessio Dalla
          Costa
           Mirko Corradini is a theater director and head of the
           theater school EstroTeatro in Trento.

           Alessio Dalla Costa is a theater actor and lecturer in
           theater courses.
Business plan and pitching


           Where: Facoltà di lettere p.zza Venezia
           Date: 12.04.2012
           Time: 18.00 – 20.00
           Lecturer: Augusto Coppola

            co-founder, Innovaction Lab
            Chapter Governance co-Chair presso BAIA Italy -
            Business Association Italy America

            Previous:
            CEO and co-founder, ERIS4
            Product Management Director, Smarten Software
            OSS Area Manager, Consultancy & Projects Group
Market and Investment Trends


          Where: Povo, Polo Ferrari
          Date: 18.04.2012
          Time: 15.30 – 17.00
          Lecturer: Alberto Sangiovanni
                    Vincentelli

          University of California at Berkeley, co-founder of
          Cadence e Synopsys, advisor/board on VC
          funds: Greylock, Vertex, Sofinnova, Walden,
          Xseed, Innogest, Fondo Atlante, Fondo Next,
          IEEE/RSE Maxwell Medal, Comitato Esecutivo
          IIT; Board of Directors: Cadence, Accent, Sonics
Technology/Science Entrepreneurship


          Date: 23.04.2012
          Time: TBD
          Lecturer: Piera Morlacchi

           Senior Lecturer in Business and Innovation
           (Business and Management, SPRU - Science
           and Technology Policy Research) – University
           of Sussex
Pretotyping


              Date: 7.05.2012
              Time: 17.00 – 19.00
              Lecturer: Alberto Savoia
                        (+ Carlo Alberto Pratesi)

              Google Engineering Director, Wall Street Journal
              Technology Innovation Award 2005, founder of 2
              sucessful startups in Silicon Valley
Communication and Decisions


          Date: 10.05.2012
          Time: 17.00 – 19.00
          Lecturer: Nicolao Bonini



           Faculty of Cognitive Science, University of
           Trento
Open Innovation Business Model


          When: 21.05.2012
          Time: 17.30 – 19.00
          Teacher: Alberto di Minin



           Assistant Professor – Department of
           Economics and Managemenr
           Scuola Superiore Sant’Anna di Pisa
Coaching sessions

Every team makes a pitch

Get feedback from Augusto
Coppola, Paolo Lombardi

In Italian it’s better (the final
pitch will be in Italian)

1.
PITCHES are the single most important thing in
InnovAction Lab

2.
THE PITCH contains all info about your business plan
Final event in Trento
5 teams will be admitted to pitch in the final event in Trento

All other participants are invited to attend

Date: 12 June

You will pitch in front of a small jury of investors and
entrepreneurs

7 minutes

The jury will declare 1 winning team:
- will be admitted to pitch in the final in Rome
- will win a fully-paid 1-week summer school near Rome
Final event in Rome
The same as before but for:

All other participants are invited to attend but must pay for
their travel

Date: 04 July, Rome

You will pitch in front of a LARGE jury of investors and
entrepreneurs

The jury will declare 3 winning teams:
- will convert their summer-school prize into a study tour of
  an international startup hub (Israel, Silicon Valley, Berlin,
  Singapore … yet to be defined)
Your focus



• Pitches are the single most important thing in
  InnovAction Lab

• 90% of the decisions about the winner will be taken based
  on the pitch

• Did I mention pitches are fundamental?

• Pitches!
The rules
General rules

RULE 1
A deadline is a deadline. No extensions, no flexibility.

RULE 2
If a person misses more than 2 seminars/pitching session
out of 8, s/he is out, i.e will not be invited in the Alumni secret
group, the final pitching events in Trento and Rome, etc

RULE 3
The organizers cannot manage a case-by-case situation, so
do not ask.

RULE 4
There is no exception to the previous rules.
Rules for networking

NO!
Snob, complain, being shy,
speak only of yourself,
monopolize discussion,
monopolize the guests


YES!
Business cards, 60 sec pitch
(*), smile, shake hands , listen,
give feedback, give back

 (*): who I am, what I can do, what I look for / what my idea is
Rules for the seminars
We start on time (no «quarto d’ora accademico»)

Ask questions

Sit in the front lines

Ask questions

In Italian, always use the «tu» form

Ask questions

Be kind and behave

Ask questions
Deadlines

APRIL 16
Teams have to be formed and must submit their idea.
The idea can be temporary (see later), but assignment of the
mentor will be based on the one submitted.

APRIL 24
Teams will be assigned a mentor.

MAY 14 (1st coaching session)
The idea is definitive, cannot be changed any longer.
Rules for ideas
Each team must be formed and must send its idea before:
16 April at 18h30

Send Team id.pdf to candidates.innlabtrento@gmail.com:
- Unprotected
- All team members, with contacts (email, fb alias, etc)
- max 100 words of description of the idea (ITA or ENG)

This idea can still be changed before May 14.
Once you pitch it for the first time, it becomes final.
Rules for the teams

 Simple rules

• 12 teams - each team composed by:
   • 2 I participants
   • 1 E participant
   • 1 A participant

Requirements:
• At least 1 woman per team
• At least 2 nationalities per team

Final pitch is in Italian
Team building…
• Use the Facebook group
• Meet offline
• Make well-thought choices

                       …and team disintegration
        • It is among the most frequent causes of
          failure
        • In InnovAction Lab, if your team
          disintegrates, you are OUT
        • If you cannot build a team, you are out
        • If your team gets to 3 or less, you are out
        • We can make exceptions for very
          important external causes (war, visa, etc)
You are out if…

• You miss more than 2 seminars

• Your team reduces to 3 or less (if 3, ok
  if for very important external causes)

• Your team is reduced to 2, in all cases

• You are not on the FB group before
  tomorrow night (Apr 4)
What we will NOT do

We will NEVER, FOR NO REASON:
- Help you create the teams
- Help you solve problems of team management
- Contact personally team members to ‘make them work’
- Let you change team after April 16th

NOR WILL WE EVER:
- Ask your mentor any information about your work
- Give your mentors indications
- Change your mentor
- Help you manage conflicting suggestions from your
  mentors and what you learn in the seminars
Questions!
Teams
My experience
My experience

- A team of 7
- Very diverse background
- Very diverse objectives
- Never worked together
  before
- Unbalanced importance
  (idea creator, others)
- Geo-dispersed
- No female team
  members

… how did we resist?
Effective teams

1. Share a common vision (where is the world going)
2. Share a common mission (where are we going)
3. Everybody makes his objectives explicit since day 1
4. Everybody speaks freely and contributes
5. Arguments are seen as good, and ‘not personal’
6. Take decisions through consensus (no regret)
7. Have clear roles (leadership shifts according to role)
8. Be ironic (and self-ironic)
9. Discuss of solutions, and not of problems
10. Take time to rest and party together (motivation, re-
    focus)
What do they invest in?




       YOU
Team Building

We could make you run…




    … or make you crawl…



             … or make you scale these city walls…
Team Building
 … or send you to the frontline…




The theater experience:
- Physical – contact, movement, personal
- Mental – imagination, observation, different perspective
- Group experience – interaction, trust, others’ reactions
Team Building


          Lecturers:
          Mirko Corradini, Alessio Dalla Costa


           Divide into 2 groups:
           - We read the names of those who go
             with Alessio
           - The others stay here

           At the end of the seminar we all gather
           again here for a 5-minutes wrap-up

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Innovaction Lab Trento - 2012 - Instructions

  • 3. Do not take notes This presentation will be distributed after the class
  • 4. Participants overview Backgrounds Description I E A Total % Male 22 5 7 34 70% Female 2 7 5 14 30% Total 24 12 12 48 100% Italians / not Italians Description I E A Total % Italians 15 7 7 29 60% Not Italians 9 5 5 19 40% Total 24 12 12 48 100% I = informatics / Engineering E= Economics – Sociology A= other
  • 5. Fun Facts + languages Fun Facts • 18 Nationalities! • 19 PhD students or graduates • 14 women – 30% • 27 years average age of the participants • 46 people out of 48 on FB Languages • More than 80% of the participants is fluent in English • 36% of the non–Italians is fluent in Italian
  • 6. Facebook Group • Become fan of the general Innovactionlab page (www.facebook.com/innovactionlab). • All general communications at national level are there • All information regarding YOUR innovAction Lab happen on our secret facebook page • Facebook is the only point of access: no more email • The secret group will be deleted at the end of the group and you will join the national Alumni group (secret)
  • 8. Seminars APRIL 3 Team Building APRIL 12 Business Plan and Pitch APRIL 18 Market and Investments Trends APRIL 23 Technology/Science Entrepreneurship MAY 7 Pretotyping MAY 10 Communication and Decisions MAY 14 Coaching session 1 MAY 21 Optional: Business Modeling MAY 28 Coaching session 2
  • 9. Team Building Where: here Date: today Time: now – 20.00 Lecturers: Mirko Corradini, Alessio Dalla Costa Mirko Corradini is a theater director and head of the theater school EstroTeatro in Trento. Alessio Dalla Costa is a theater actor and lecturer in theater courses.
  • 10. Business plan and pitching Where: Facoltà di lettere p.zza Venezia Date: 12.04.2012 Time: 18.00 – 20.00 Lecturer: Augusto Coppola co-founder, Innovaction Lab Chapter Governance co-Chair presso BAIA Italy - Business Association Italy America Previous: CEO and co-founder, ERIS4 Product Management Director, Smarten Software OSS Area Manager, Consultancy & Projects Group
  • 11. Market and Investment Trends Where: Povo, Polo Ferrari Date: 18.04.2012 Time: 15.30 – 17.00 Lecturer: Alberto Sangiovanni Vincentelli University of California at Berkeley, co-founder of Cadence e Synopsys, advisor/board on VC funds: Greylock, Vertex, Sofinnova, Walden, Xseed, Innogest, Fondo Atlante, Fondo Next, IEEE/RSE Maxwell Medal, Comitato Esecutivo IIT; Board of Directors: Cadence, Accent, Sonics
  • 12. Technology/Science Entrepreneurship Date: 23.04.2012 Time: TBD Lecturer: Piera Morlacchi Senior Lecturer in Business and Innovation (Business and Management, SPRU - Science and Technology Policy Research) – University of Sussex
  • 13. Pretotyping Date: 7.05.2012 Time: 17.00 – 19.00 Lecturer: Alberto Savoia (+ Carlo Alberto Pratesi) Google Engineering Director, Wall Street Journal Technology Innovation Award 2005, founder of 2 sucessful startups in Silicon Valley
  • 14. Communication and Decisions Date: 10.05.2012 Time: 17.00 – 19.00 Lecturer: Nicolao Bonini Faculty of Cognitive Science, University of Trento
  • 15. Open Innovation Business Model When: 21.05.2012 Time: 17.30 – 19.00 Teacher: Alberto di Minin Assistant Professor – Department of Economics and Managemenr Scuola Superiore Sant’Anna di Pisa
  • 16. Coaching sessions Every team makes a pitch Get feedback from Augusto Coppola, Paolo Lombardi In Italian it’s better (the final pitch will be in Italian) 1. PITCHES are the single most important thing in InnovAction Lab 2. THE PITCH contains all info about your business plan
  • 17. Final event in Trento 5 teams will be admitted to pitch in the final event in Trento All other participants are invited to attend Date: 12 June You will pitch in front of a small jury of investors and entrepreneurs 7 minutes The jury will declare 1 winning team: - will be admitted to pitch in the final in Rome - will win a fully-paid 1-week summer school near Rome
  • 18. Final event in Rome The same as before but for: All other participants are invited to attend but must pay for their travel Date: 04 July, Rome You will pitch in front of a LARGE jury of investors and entrepreneurs The jury will declare 3 winning teams: - will convert their summer-school prize into a study tour of an international startup hub (Israel, Silicon Valley, Berlin, Singapore … yet to be defined)
  • 19. Your focus • Pitches are the single most important thing in InnovAction Lab • 90% of the decisions about the winner will be taken based on the pitch • Did I mention pitches are fundamental? • Pitches!
  • 21. General rules RULE 1 A deadline is a deadline. No extensions, no flexibility. RULE 2 If a person misses more than 2 seminars/pitching session out of 8, s/he is out, i.e will not be invited in the Alumni secret group, the final pitching events in Trento and Rome, etc RULE 3 The organizers cannot manage a case-by-case situation, so do not ask. RULE 4 There is no exception to the previous rules.
  • 22. Rules for networking NO! Snob, complain, being shy, speak only of yourself, monopolize discussion, monopolize the guests YES! Business cards, 60 sec pitch (*), smile, shake hands , listen, give feedback, give back (*): who I am, what I can do, what I look for / what my idea is
  • 23. Rules for the seminars We start on time (no «quarto d’ora accademico») Ask questions Sit in the front lines Ask questions In Italian, always use the «tu» form Ask questions Be kind and behave Ask questions
  • 24. Deadlines APRIL 16 Teams have to be formed and must submit their idea. The idea can be temporary (see later), but assignment of the mentor will be based on the one submitted. APRIL 24 Teams will be assigned a mentor. MAY 14 (1st coaching session) The idea is definitive, cannot be changed any longer.
  • 25. Rules for ideas Each team must be formed and must send its idea before: 16 April at 18h30 Send Team id.pdf to candidates.innlabtrento@gmail.com: - Unprotected - All team members, with contacts (email, fb alias, etc) - max 100 words of description of the idea (ITA or ENG) This idea can still be changed before May 14. Once you pitch it for the first time, it becomes final.
  • 26. Rules for the teams Simple rules • 12 teams - each team composed by: • 2 I participants • 1 E participant • 1 A participant Requirements: • At least 1 woman per team • At least 2 nationalities per team Final pitch is in Italian
  • 27. Team building… • Use the Facebook group • Meet offline • Make well-thought choices …and team disintegration • It is among the most frequent causes of failure • In InnovAction Lab, if your team disintegrates, you are OUT • If you cannot build a team, you are out • If your team gets to 3 or less, you are out • We can make exceptions for very important external causes (war, visa, etc)
  • 28. You are out if… • You miss more than 2 seminars • Your team reduces to 3 or less (if 3, ok if for very important external causes) • Your team is reduced to 2, in all cases • You are not on the FB group before tomorrow night (Apr 4)
  • 29. What we will NOT do We will NEVER, FOR NO REASON: - Help you create the teams - Help you solve problems of team management - Contact personally team members to ‘make them work’ - Let you change team after April 16th NOR WILL WE EVER: - Ask your mentor any information about your work - Give your mentors indications - Change your mentor - Help you manage conflicting suggestions from your mentors and what you learn in the seminars
  • 31. Teams
  • 33. My experience - A team of 7 - Very diverse background - Very diverse objectives - Never worked together before - Unbalanced importance (idea creator, others) - Geo-dispersed - No female team members … how did we resist?
  • 34. Effective teams 1. Share a common vision (where is the world going) 2. Share a common mission (where are we going) 3. Everybody makes his objectives explicit since day 1 4. Everybody speaks freely and contributes 5. Arguments are seen as good, and ‘not personal’ 6. Take decisions through consensus (no regret) 7. Have clear roles (leadership shifts according to role) 8. Be ironic (and self-ironic) 9. Discuss of solutions, and not of problems 10. Take time to rest and party together (motivation, re- focus)
  • 35. What do they invest in? YOU
  • 36. Team Building We could make you run… … or make you crawl… … or make you scale these city walls…
  • 37. Team Building … or send you to the frontline… The theater experience: - Physical – contact, movement, personal - Mental – imagination, observation, different perspective - Group experience – interaction, trust, others’ reactions
  • 38. Team Building Lecturers: Mirko Corradini, Alessio Dalla Costa Divide into 2 groups: - We read the names of those who go with Alessio - The others stay here At the end of the seminar we all gather again here for a 5-minutes wrap-up