While monitoring a few top keywords phrases is a tempting yardstick, it doesn’t accurately measure your hotel's website's effectiveness. In this presentation, learn about a new set of metrics that will predict the future success of your website. Designed for hotels, resorts and vacation rental managers, all marketers will come out knowing tips that they can use today.

1. How to achieve your ultimate online
marketing goals
By Trent Blizzard, President
Blizzard Internet Marketing, Inc
www.blizzardinternet.com

2. Measuring causes results because it:

◦ Keeps your attention focused
◦ Lets you see your progress
◦ Provides direction for employees
Half of the battle is determining what to

measure (and therefore manage)

3. Key
Actions and Ultimate
Performance
Activities Goals
Indicators

4. Results Based

Backward Looking

Problem: You cannot alter the past

Definition: Final End Measurable Result of

Online Marketing
What are the Ultimate Goals of your website?


5. Online Revenue
Goals
Online Bookings
Phone Calls and Inquiries
Newsletter Signup / Join
Specials / Packages
Consumed
Actions
KPI

6. Question: What are the measurable factors

that affect whether you achieve your goals?
These are real-time measurable events.

These impact your overall return and directly

correlate with achieving your business goals.
Question: What are your KPIs?


7. Traffic (Adjusted for
KPI
Quality)
Traffic by Segment? PPC,
Organic, Email mkt, etc.
Bounce Rates
Key Conversion Rates Online Revenue
Results
Actions
Online Bookings
Comments on your website
Phone Calls and
Reviews written online Inquiries
Newsletter Signup
Return Visits / Join
Specials /
Packages
Consumed

8. Activities and Actions drive your KPIs

Activities are Actions are the Critical Drivers

that help you reach your goals.
Measuring and Monitoring activities :

1. Keeps your focus
2. Provides direction for employees
3. Lets you see your progress

9. Request for links
Actions
Requests for reviews
New links gained (reported)
New pages on website
New Blog posts Traffic (Adjusted for Online Revenue
KPI
Results
Quality)
Online Bookings
New press releases
Traffic by Segment?
Phone Calls and
New specials / packages PPC, Organic, Email
Inquiries
mkt, etc.
New email blasts (X open Newsletter Signup /
Bounce Rates
rate) Join
Key Conversion Rates
# touches on PPC account Specials / Packages
Comments on your Consumed
# touches on social media website
accounts
Reviews written online
Return Visits

10. Webinars:

◦ Recession Busting Marketing for Lodging Properties
April 22nd, 2009 1:00 – 2:00 PM MDT
◦ Link Popularity and Page Rank – How they Work
May 6th, 2009 11:00 AM -12:00 PM MDT
◦ Online Reputation Management for Vacation Rentals
May 13th, 2009 1:00 PM – 2:00 PM MDT
Workshops:

◦ All About Google
May 12th, Glenwood Springs, CO
◦ All About Google (3 day workshop)
June 15-16, Glenwood Springs, CO
◦ Blogging
July 14th, Las Vegas, NV
◦ Listings and Link Building Workshop
July 15th, Las Vegas, NV

11. Website: www.blizzardinternet.com

Blog: newsletter.blizzardinternet.com

Email: info@blizzardinternet.com

Phone: 888-840-5893

Address:

Blizzard Internet Marketing, Inc
1001 Grand Avenue
Suite 203
Glenwood Springs, CO 81601