Okay, that’s a simplification of a complex issue.
But when it comes to making the world a better place, many
consumers are setting a more stringent standard for brands
than they are for themselves.
And let’s face it, given decades of unethical operations, rampant
pollution, disinformation and more, brands deserve it. After all,
many brands have worked extremely hard to create many of the
behaviors and lifestyle choices that well-meaning consumers
are now finding so hard to change.
Consumers don’t want to
make the world a better
They want brands to do that for them ;)
www.trendwatching.com/trends/brand-sacrifice BRAND SACRIFICE 2