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This list is all about
actionable opportunity.
Trends are just a means to an end: successful
(and profitable!) innovation.
Two points to remember (don’t worry, they’re quick ;)
First, it’s consumer trends we’re interested in. Yes,
ongoing macro-trends – aging populations, rising
affluence, more connectivity – will continue to reshape
the region in 2015 and of course we track these, but
we’re not going to waste your time by recapping these
here (there are a million and one trend reports out there
doing just that). Instead, they set the stage for the key
consumer trends and opportunities we highlight.
Second – an industry secret. Trends aren’t really the
point; opportunities are. Each one of the 10 TRENDS
below highlights a key, actionable innovation opportunity
that could see YOU serve, delight, surprise or build
stronger relationships with consumers. Indeed, you could
(and should!) start putting at least one of these into
action tomorrow, if not in the weeks and months ahead!
So… all set? Read, be inspired, and innovate for the win in
2015!
www.trendwatching.com/trends/10-asian-trends-for-2015 10 ASIAN TRENDS FOR 2015 3

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