Swot

SWOT Analysis J.Michael Sammanasu Jim 10 th August 2009

What is SWOT Analysis? ,[object Object]

[object Object],[object Object],[object Object],[object Object],SWOT is an acronym for: Internal Environment External Environment

Strength ,[object Object],[object Object],[object Object],[object Object],[object Object],Activity #1: Can you identify some of your strengths?

Weakness ,[object Object],[object Object],[object Object],[object Object],Activity #2: Can you think of some of your weaknesses?

Opportunity ,[object Object],[object Object],[object Object],[object Object],Activity #3: Can you think of some opportunities available to you?

Threat ,[object Object],[object Object],[object Object],[object Object],Activity #4: Can you think of some threats to you?

Aim of SWOT Analysis ,[object Object],[object Object]

Who Needs SWOT Analysis? ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],How to do SWOT Analysis? Prepare Action Plans Analyse Internal & External Environment Perform SWOT Analysis and Document Step 1 Step 2 Step 3

Benefits of SWOT Analysis ,[object Object],[object Object],[object Object]

Brainstorming – key ingredient for SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some Brainstorming Rules No idea is stupid, everyone’s contribution is valid and important You don’t have to agree with anyone else Build on the ideas of others- use initial ideas as a jumping -off point for more ideas Always ask questions Seek first to understand before being understood Have fun!!! Be open-minded Everyone must participate

Activity #5: Sample Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Weakness Strength

Activity #5: Sample Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Threats Opportunities

SWOT Worksheet Weaknesses Strengths

SWOT Worksheet Threats Opportunities

Activity #6: Strategies & Action Plans 2 1 Target When Who What S/N

Activity #6: Strategies & Action Plans 4 3 Target When Who What S/N

Debrief and Lessons Learnt ,[object Object],Homework: Do a SWOT analysis for your study at JIM. Invite someone to brainstorm with you.

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