My migrating from print to Web-only talk I gave at the Spring National College Media Convention.

1. Hi.
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Monday, March 15, 2010

2. Who am I?
Travis Miles Walters
Editor-in-Chief of District, the
student news organization for This is where a cute
and/or funny photograph
SCAD Savannah.
would go. Sadly, my body
does not reproduce in
President of SCAD’s chapter of the photographs.
Society for Collegiate Journalists.
President of SCAD’s Writing Club.
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Monday, March 15, 2010

3. Print to Web-only
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Monday, March 15, 2010

4. Web site s so
^ ook say
AP St yleb
nou n +
Pro per
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5. What you should consider
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Monday, March 15, 2010

6. Won’t read on the Internet
I double-dog dare you to find me a college student who
does not use the Internet.
I’ll wait. (And none of that, “Oh, he says he doesn’t use the
Internet.” English majors say they don’t watch TV, but they
know more about the cast of the Kardashians than they
should if they didn’t.)
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Monday, March 15, 2010

7. The Web and social media is a fad.
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Monday, March 15, 2010

8. 8
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9. Future generations won’t flip pages.
About two-thirds (62 percent) of Internet-using
teens consume online news about current events and
politics. And, 72 percent of online adults get
news online.
Source: Pew Research Center, "Overview | Pew Internet & American Life Project". Pew
Internet & American Life Project. February 14, 2010 <http://www.pewinternet.org/Reports/
2010/Social-Media-and-Young-Adults.aspx?r=1>.
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Monday, March 15, 2010

10. Future generations won’t flip pages.
Some 46 percent of Americans get their news from
four to six media platforms on a typical day. Just 7
percent get it from a single media platform.
Source: Pew Research Center, "Overview | Pew Internet & American Life Project". Pew
Internet & American Life Project. February 14, 2010 <http://www.pewinternet.org/Reports/
2010/Online-News.aspx?r=1>.
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Monday, March 15, 2010

11. Future generations won’t flip pages.
• 78 percent of Americans say they get news from a local TV
station
• 73 percent say they get news from a national network such
as CBS or cable TV station such as CNN or Fox News
• 61 percent say they get some kind of news online
• 54 percent say they listen to a radio news program at
home or in the car
• 50 percent say they read news in a local newspaper
• 17 percent say they read news in a national newspaper
such as the New York Times or USA Today.
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12. Unsustainable
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13. It’s all old
Everything in a newspaper is old, which is why I call them
history papers. I really do.
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Monday, March 15, 2010

14. Better story telling
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15. Your audience
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16. Supplies you’ll need
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17. A ^computer
e al
r
I would suggest using a Mac. PCs weren’t really designed
to get work done.
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Monday, March 15, 2010

18. A small staff
Sorry page layout person, your services are no longer
required.
I like to use all the free time I save laying out a paper by
reading the tweets of my editor friends while they’re in
their offices at 2 a.m. I’m not, of course, I’m sleeping. I
read these the next day when I wake up.
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19. The new InDesign
+
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20. 20
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21. Tiny budget
• You’re going to use WordPress.
• WordPress costs $0. If you pay for WordPress you’ve
done something wrong.
• Don’t ever pay a consultant company. WordPress
couldn’t be easier to install and maintain.
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22. 22
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23. Wordpress 3.0
• Mini sites
• Special events or features
• Mobile sites
• Staff blogs
• Plugins
• Disqus
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24. J School 2.0
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25. 25
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26. Common will
Search Google for whatever you’re writing about. Twitter
will already have it and half the campus will have already
joined the Facebook group for, against or in memorial.
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Monday, March 15, 2010

27. Coca-Cola and Gummi Bears
*
• These are optional. My body has
evolved to replace water with
HFCS. Therefore, this diet sustains
me.Your mileage may vary.
• Pistachios and Vitamin Water are
acceptable substitutes.
• You’d understand why I avoid
regular water if you drank water
from Savannah*
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28. Really doing it
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Monday, March 15, 2010

29. Marketing
You will assemble a special team of your finest staff
members. This team will labor intensely for weeks to
come up with an advertising campaign so epic in scale
that even the most veteran of Mad Men will weep in awe
of it.
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30. Newsroom changes
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31. 31
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32. Analytics 18%
36%
5%
5%
• Know the peak times people visit your site 5%
• Know where they’re coming from 31%
• Know what they’re viewing
• What they’re viewing it with (Browser, the versions of the
browser, Java, Flash and OS, and their screen resolution.)
• From where they’re viewing Organic Google
• How many times
MySCAD
Facebook
Twitter
All others
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Monday, March 15, 2010

33. Social media
• Twitter
• Lists
• Facebook
• Groups and pages
• More analytics (Age, sex, city, etc.)
• Readers who to come to your site from these sources
are more engaged with your content.
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Monday, March 15, 2010

34. Monday, March 15, 2010

35. 35
Monday, March 15, 2010

36. Video equipment
• Flip UltraHD
• Kodak Zi8 (HD)
• Panasonic HVX200 (HD)
• Sony Anycast (HD)
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Monday, March 15, 2010

37. Advertising
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38. Why is all this important?
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39. The desktop Web is dead.
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40. Future generations won’t flip pages.
“In three years time, desktops will be irrelevant. In Japan,
most research is done today on smart phones, not PCs.”
-John Herlihy, European Director of Online Sales for Google
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41. Future generations won’t flip pages.
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42. Mobile Web
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Monday, March 15, 2010

43. Thanks!
Web site: traviswalters.net
E-mail: i.am@traviswalters.net
Twitter: travis_walters
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Monday, March 15, 2010