Keynote Presentation on 2009 China Travel Distribution Summit Spotlight: The Evolution of Mobile Implication in Travel Mobile technology is finally on the precipice of altering consumer travel planning behavior. New wireless applications and convergent devices are in the offing, forcing travel players to respond. The case studies from AT&T and Rakuten Travel will elaborate how the mobile technology is helping the travel companies improve the travel planning experience and make the real deal. Speaker: Ricky Heath, Travel and Transportation Head, AT&T