This session will feature three major leading mobile marketing organizations revealing insights and live demonstrations of what works in mobile marketing. From building brand awareness to attracting leads and booking sales, this panel will show real market programs that deliver ROI.

1. TravelCom 2010
Approaches to Mobile Marketing
Approaches to Mobile Marketing
March 11, 2010

2. Audience Size: Mobile Growth Is Accelerating
2.4 billion worldwide
Compared to only 1.1 billion Internet users
263 million U.S.
4 out of every 5 people in U.S., by 2010.
62 million mobile Internet users U.S.
30% YOY growth.
More mobile phones on this planet than TV sets & PCs combined.

3. Mobile is about consumers that are mobile
Not just smartphones

4. Mobile’s role
Accumulated benefits +
Personal Computer Internet Mobile
Organization of information Flow of information Location
Convenience
Presence
ese ce

5. Areas of Opportunity In Mobile Marketing
The US market: Four types of interactions + voice
Mobile Internet Text Messaging
g g Downloadable
Video
Vid
Advertising SMS / MMS Applications

6. Mobile Touches Consumers at Unique Points
Gym
Errands Store
Socializing Commute
Business
Vacation
Travel

7. Strategic Roles for Mobile
Classification
Marketing Funnel
of Tactics
Awareness
Consideration & Preference
Marketing
g
Environment
Hand Raising
Lead Classification
Qualification
Maturation
Conversion Guided Selling
Loyalty

8. Mobile Meets A Variety Of Objectives
Mobile addresses a wide range of business objectives
Brand Awareness Trial / Sampling
Name Capture, Sweepstakes
Customer Acquisition
& Prizing
Promotions Integrated Marketing
Couponing Loyalty / CRM