1. Recruiting Solutions
“Connecting Talent to Opportunity
at a Massive Scale”
Travis Burge
Travis Burge
Strategic Recruitment
Product Consultant
+61 (3) 9674 7187
tburge@linkedin.com
LinkedIn | Internet |Melbourne
Connections: 500+| Recommendations: 4
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2. Talent
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3. What We’ll Cover Today:
10 Tips to Drive Your Social Recruitment Strategy
1. Relationships Matter: Power of Understanding Networks
2. It starts with YOU
3. Pimp Your Employees/Hiring Manager’s Profiles
4. Passive Candidates
5. Listen to the Data
6. War on Talent has Shifted
7. Share Content: It’s Not just about Jobs
8. Pay it Forward: Engage in Groups & Answers
9. Get on Demand learning
10. Leverage APIs/Plugins Via LinkedIn Developer Network
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4. #1. Power of Understanding Networks
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5. #1. Power of the LinkedIn Network
http://inmaps.linkedinlabs.com/
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6. #1. Unleash the Power: Build Your Network
 “The best way to strengthen your network is to keep a robust mix of
collaborative partners, alliances, likeminded individuals, but also just
as important, loose acquaintances”.
 “People you know well tend to think similar thoughts, have access to
the same content as you and generally don’t provide much new
opportunity. Weaker ties add a fresh element to your network "feed"
and expose you to content you’d otherwise never see”.
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7. #2. Start with YOU:
So, how to build a great recruiting profile on LinkedIn?
1. What is your goal? Who is your
audience?
2. Be authentic: Let the real you
shine
3. Invest time
4. Display pride and excitement
5. Get recommended by people you
have placed
6. Connect with your customers
7. Don’t be afraid to put off some
candidates
8. Make your public profile
interesting
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8. #2. Start with YOU: Personal Brand
Photo &
Headline
Website Links
Company, Careers, Blog
Engage via status
updates
Summary
Specialties
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9. #3.Pimp Your Employees/Hiring Manager’s Profiles
Your employees and (Hiring Managers) are engaging talent
every day; mobilize them as brand ambassadors
114,183
Potential candidates view
employee profiles per year
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10. #4. Reach the Best Candidates, Not Just Active Ones
<20%
Active
Active Candidates
- Work on their job search
- Search job boards
- Seek out many
opportunities
+200M
members
Passive Candidates You hired over
- Work on doing their jobs better
- Develop networks
- Only listen to the right
opportunities
>80%
Passive
You Hired 3,418
LinkedIn Members Last Year
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11. #5. Listen to the Data
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12. Data Insight – Oil and Gas
Houston Vs Dallas
Fast Facts
Oil and Gas professions in
Houston twice as likely o be
contacted by a recruiter than
Dallas professionals.
Lower-demand markets like
Dallas and Oklahoma City
are likely to offer untapped
sources of talent
Talent is heavily
concentrated in the Houston
area–home to over 50% of
the talent pool
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13. Using data to set expectations…
(Don’t fly blind, balance the ledger)
Keywords: "Data Center" OR "Datacenter"
Location Within 50 Miles
Industry: Internet
Seniority: Manager
Interested In: Potential Employees
Company Size: 501-1,000 OR 1,001-5,000 OR
5,001-10,000, OR 10,000+
Years of Experience: 6 to 10 years OR More than 10 years
Years in Position: 3-5 years OR 6-10 years
Company Type: Public Company
Language: English
Recommendations: 3-4 OR 5-10 OR 11-20 OR >20
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14. Search Results
 Initial Search = 7
 Remove Recommendation = 19
 Remove Years in Position = 71
 Remove Company Type = 82
 Remove Company Size = 126
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15. If you can’t measure it,
you can’t manage it
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16. #6. War on Talent has Shifted
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17. Be in Constant Beta: Forecasted Futures
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18. Iterative Social Recruitment
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19. #7: Share Content: LinkedIn Today
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20. #8: Find Groups Based on Skills
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21. #9: Get on Demand Learning
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22. #10: Leverage Technology: LinkedIn Developer Network
www.developer.linkedin.com/
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23. Summary: 10 Tips to Drive Your Social Recruitment Strategy
1. Relationships Matter: Power of Understanding Networks
2. It starts with YOU
3. Pimp Your Employees/Hiring Manager’s Profiles
4. Passive Candidates
5. Listen to the Data
6. War on Talent has Shifted
7. Share Content: It’s Not just about Jobs
8. Pay it Forward: Engage in Groups & Answers
9. Get On-Demand Learning
10. Leverage APIs/Plugins Via LinkedIn Developer Network
Recruiting Solutions

24. Questions?
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