1. Business Communication,
Management, and Success
Module 1, Locker/Kaczmarek’s
Business Communication

2. Why do speaking and writing
become even more important as
people rise in the organization?

3. Your writing often operates in
your place. (a “proxy”)

4. As you rise in an organization, the
sizes of your audiences (speaking
and writing) tend to grow.

5. Your ideas impact more people.

6. You’re dealing with more complex
problems. Dissimilar parts.

7. If you’re just looking for a low-level
job, why is it still useful to be able to
write and speak well?

8. Communication is necessary up and
down the chain of responsibility.

9. Questions are the lifeblood of an
effective employee.
Which questions?
How to ask?

10. Why do you need to understand the
purposes, audience, and context for
a message to know whether a
specific set of words will work?

11. School vs. Business
or
Other comparisons?

12. Communication is expensive.

13. P.A.I.B.O.C.

14. P.A.I.B.O.C.
P: purpose
A: audience
I: information
B: benefits
O: objections
C: context