The document discusses social recruiting and generating candidate leads through various social media platforms. It mentions creating targeted landing pages to capture leads from different sources like Twitter, LinkedIn, YouTube and Slideshare. These landing pages would provide things like free videos, assessments or information about the company in order to generate more interest and asks for contact details from potential candidates. It also discusses the importance of defining fields with hiring managers and connecting with candidates on social media to drive traffic to the landing pages.

1. #socialrecruiting
Talent Bench 1
Downloaded Employee Video
Talent Bench 5
Without a proper landing page we can't show accurate Social Business ROI$$$
Filled a Recruitment Event Invitation
Talent Bench 3
Drive traffic
Email Subscription
Talent Bench 2
Drive traffic
Recruiter Connected with Candidate
Interest Level
Twitter
Linkedin
YouTube
Social Candidate Lead Generation
Work with Hiring Managers to define fields
Slideshare
Call to Action
Ask for more information depending interests level
PreLanding Page
Sing using your LinkedIn account
Google+
Linkedin
Example of a great landing page
From difference sources
Groups, Status updates
Lead Capturing Form
Landing page 1
Landing Pages
Landing Page 2
Interest Level
Download Employee Testimony
Company Mission
Landing page 3
landing Page 4
Landing Page 5
Landing Page 6
Landing Page 7
Free Video
Landing Page 8
Free Assessment
Ask more information
Ask for more information
@traslavina