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1. MKT 578 Week 2 Problem
Framing Paper
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2. Write a paper of no more than 1,400 words in which you describe
the organization and the problem or opportunity currently
confronting it.
Discuss the role that public relations appears to play within your
selected organization, as well as its importance in the
organization's overall promotional mix. Be sure to do the
following:
Provide a brief background of the selected organization, including
its products, services, and customers.
University of Phoenix Online Course Guide
MKT 578 Week 2 Problem Framing Paper
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3. Identify the problem or opportunity at the center of the
scenario for which the organization must develop and
implement its public relations response or campaign.
Identify the stakeholders, target audience(s), and ethical
implications related to the campaign.
Discuss ethical implications related to the PR issues.
Discuss the depth and breadth of research that will have
to be conducted during the development of the campaign
to ensure its effective implementation.
Include at least three references, at least one of which
must come from
the University Library and one of which must be from the
learning activities citing
public relations theory.
Format your paper consistent with APA guidelines.
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MKT 578 Week 2 Problem Framing Paper. The author is working in the field
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MKT 578 Complete Course. from University of Phoenix. Other topics in the
class are as follows:
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MKT 578 Week 2 Problem Framing Paper
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MKT 578 Week 5 Public Relations Planning Paper
MKT 578 Week 6 Public Relations Plan
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