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Facebook started out as a social networking site mainly intended for personal use. Its aim was
simply to provide a platform for people to share their thoughts, photos, videos, and to interact with
people. However, the administrators have eventually expanded to more features. Facebook fan
pages are intended for personalities and companies to share their information to their consumers
and fans. So when you create Facebook fan pages, you allow the user to share information to a
different degree, given their different features. Facebook marketing is a proof that a business can
succeed through online activity. Celebrities, organizations, and retailers depend on Facebook for
marketing.
Facebook marketing is a very effective way to build your presence. It's relatively easy, since all
you need is a computer. You can create Facebook fan pages and a Social Ad. You are going to
specify to Facebook the kind of audience that you want to reach and where the traffic should be
directed. Using Facebook for marketing is helpful because Facebook helps you locate your
audience through age, gender, location, and interests. Facebook's widespread popularity is ideal
for increasing your chances of capturing the awareness of your desired audience. Contact-to-
contact association will help spread your products and services via referrals. Facebook also allots
a section where certain ads show up on the side portion of their user's window.
Another benefit of Facebook marketing is the significantly lowered costs of marketing and
advertising by almost half. More people are now relying on the internet than the print, television,
and radio (although these platforms still matter). However, you can make yourself more reachable
to your audience if you use a Facebook marketing tool. This is a great way to boost your online
presence and complement your official website. Overall, Facebook marketing is the good tool for
expanding your lists because Facebook has over 500 million active users and spend at least 700
billion minutes browsing Facebook every month. Moreover, the typical Facebook user keeps in
touch with at least 80 groups, events, and pages.
Building Your List with Facebook
The most basic element of Facebook marketing is the Facebook fan page. Once you've put up
your own fan page, you can invite people to Like your fan page. Members of your fan page will get
constant updates when they open their Facebook account.
When you open the Facebook website, create a fan page by going to Pages. Click Create a page.
It's very important to keep your fan page busy and updated with the latest details about your
product or service. Post blogs or articles regularly on your wall, preferably things that are related to
your product or service. You are going to fill your page with your brand so you have to decide what
stays in the page and what doesn't. Fill out the most important information about your product and
include a relevant profile picture. Keep the About section brief but comprehensive. Facebook

2. marketing should be accessible to the audience so you have to make your fan page readable so
your logos and graphics should be kept to a minimum.
Building lists using the Facebook marketing method involves interaction with the people. If you
want to widen your list base, you have to be the first one to reach out to your audience. You can
start by liking related pages to your product or service. Interact with other people by initiating and
participating in discussions. Answer questions, polls, and surveys. Ask questions too, if possible.
Any kind of information in those pages should be valuable because you will rely on it for
information on how to improve your own page and Facebook marketing.
Once you've gathered a considerable fan base, encourage the members to talk by initiating polls,
surveys, and questions yourself. Keep the fan page active and updated. Be friendly with your
replies too. Express gratitude for positive comments and handle negative comments well. You
cannot expect to please everyone so use those comments as a way to improve yourself.
Facebook Ads
A huge part of Facebook marketing is the Facebook Ads that you find on the right side of your
profile page or your friends page. The Ads that you see pretty much speaks of what the person is
all about. Facebook Ads are aimed at the person's age, education, location, and other interests
based on the activity of the user. Advertisers usually promote their product based on a target
group of people.
Payment of Facebook Social Ads varies, but the usual method is the pay-per-click method. You
also have the option of activating a campaign, especially if there are certain times of the day or
night when it is most profitable.
Facebook Ads are very easy to make. Go to facebook.com/advertising. Enter your website on the
destination URL tab. Create a headline and an ad copy. Afterwards, post a relevant image for your
ad. Once you've reviewed the visible details of your ad, it's time to work on the targeting filters.
Setting your target filters is very important because it will determine the type of people who will
advocate and patronize your product. You will target the geography of the people who will see the
ads, as well as the sex, age, education, relationships, language, group and page membership,
application usage, and other activities. Facebook will show you an estimated number of people
you will be targeting. If you are not satisfied, you can always tweak the filters.
Once you're done, create a budget, bid, metrics and schedule of the page.
Conclusion
Facebook marketing is an exciting field of marketing and advertising products that can be pulled
off by almost by anyone. However, the competition is going to be tough since it is accessible to
everyone. But the thing is, you have to get the hang of using Facebook for marketing because
people use this as a platform to connect with the world around them. The best way to start is to
create a Facebook fan page. However, it doesn't stop there. People spend a lot of time online
doing many things so you have to give them a good reason why you're worth their time.
Constantly evolve and keep yourself updated. Remember, a well-maintained Facebook fan page
attracts a large following.

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