Having a presence on social media is a must, but finding time to maintain it can be tricky. And unless you have a dedicated specialist, odds are social media doesn't generate many leads for you. But it doesn't have to stay that way. In this 30-minute webinar, we use real-life examples from the promotional products and sign industries to illustrate how industry experts have successfully generated leads from social media.

1. ì
Welcome!
We will begin shortly
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will try to address them after the presentation.
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• If you have any questions after the webinar you
can email me at sarah@customerfocus.com
• If you have any downtime or what to learn more
about us, visit our website:
www.customerfocus.com

2. ì
Presented by Sarah Wilson
Using Social Media to Generate Leads

3. Connecting Social Media & Lead
Generation
You’re getting to know:
ì What your target audience
is interested in
ì Which products you could
potentially sell to them
ì What their pain points are
ì How you can eventually
turn them into paying
customers

4. Why focus on social media?
1.) Increased brand
recognition
2.) Improved brand loyalty
3.) More opportunities to
convert
4.) Higher conversion rates

5. Which social platform(s) should I be on?
ì Facebook
ì Twitter
ì LinkedIn
ì Google+
ì Pinterest
ì Instagram
For B2B businesses, 44%
have generated leads through
LinkedIn, while 39% have
done it through Facebook.
Twitter comes in third with
30%.

6. To ‘Ad’ or not to ‘Ad’

7. How to manage multiple social sites
Top 3 auto-posting tools
ì Hootsuite
ì Tweetdeck
ì Buffer

8. What form can my content take?
ì Blog posts
ì Case studies
ì Cheat sheets
ì Checklists
ì Ebooks
ì Email
ì Infographics
ì Kits
ì Surveys
ì Visual content
ì Content is the foundation of
your lead generation efforts.

9. Optimizing social media for lead
generation
“For successful lead generation on
social, equip your buyer for success. Be
personable, connect with your prospect’s
challenges, and give them a next step to
move forward.”
-Chris Brogan, CEO and Founder,
Human Business Works

10. Social media lead generation power tips
1. Don’t take yourself too seriously
2. Organic isn’t enough on it’s own;
don’t be afraid to pay to boost your
presence
3. Focus on valuable content and solid
offers
4. Create strong calls-to-action (CTAs)
5. Never forget that social is a two-way
street

11. Content marketing CTAs
Regardless of what your
ask is, your CTA must:
ì Stand out
ì Clearly define what
you want the lead to
do
ì Create urgency
ì Be positioned in a
prominent area

12. Industry insight

13. Industry insight
ì What was the
objective of the
social media
campaign?
ì To not just
advertise but
engage with our
clients and
followers.

14. Industry insight
ì Who were your
target audience, and
what was your
strategy for
connecting with
them?
ì Strategy was simple,
engage don't
advertise. We
respond to everyone,
we tag all our
customers and clients
to help both raise their
profile and ours.

15. Industry insight
ì How did your campaign
reach those goals?
ì In addition to the obvious
promotions on Twitter,
Facebook etc, we also
began networking and
exhibiting to get people
online who would not
normally, as well as some
own branded
merchandise to help
people find us online.

16. Campaign results
ì What were the results of
your campaign?
ì The results meant that through
tweets, DM's and Facebook
this has now accounted for
over 60% of all new business
enquiries and is still growing.

18. What motivates people to share?
ì People are motivated to
share by:
ì Reputation enhancement
ì Access to something exclusive
ì Opportunities for co-creation/
authorship
ì Altruism

19. Social sharing
“When it comes to sharing on social, pick the
channel where you can best tell your story. If
you’re better in video, use YouTube. If you’re
brief and quippy, use Twitter. Pick what you
like.”
-Chris Brogan, CEO and Founder, Human
Business Works

20. Utilizing the 80/20 rule

21. Here’s how they did it
Hashtag Promotion & Design’s key
advice:
ì Engage, don’t advertise.
ì Respond to all comments, questions or
inquiries
ì Tag your customers, visitors and clients
to help raise their profile and yours.
ì Network and exhibit to get people online
who would not normally
ì Create branded merchandise to help
people find you online

23. ì
Thank you
I hope you enjoyed today’s presentation
Please email questions to sarah@customerfocus.com
And follow me on LinkedIn:
https://www.linkedin.com/in/sarahlouisewilson