1. 2012
Alternative
Thermal
Printing
Option For ID
Card Resellers
Marketing Proposal
Ecotags
Green Tags&Card Ltd
2012-1-1

2. 2 Alternative Thermal Printing Option For ID Card Resellers
TABLE OF CONTENTS
Plastic Membership Cards on Marketplace…………………………….3
Limitation on Thermal Printer…………………………………………….4
Variable Data Printing with Digital Printer…………………………….6
Case Study……………………………………………………………………...8
Green Tags&Card Ltd |

3. 3 Alternative Thermal Printing Option For ID Card Resellers
PLASTIC MEMBERSHIP CARDS ON MARKETPLACE
Membership cards are being widely
given out to customers in the retail
industry and other industries to
gain customer Membership cards
are being widely given out to
customers in the retail industry and
other industries to gain customer
loyalty in a market nowadays. It is a
means to assure that customers
remain loyal to the firm and
additionally through them further
advertise the services or business.
There are a variety of membership
cards and the firms are working hard to have an edge to their loyalty cards over
their rival cards in the market. In order to stand out among the competitors as
well as make their member feel „being special‟, firms normally require certain kind
of Data Printing on the membership cards, such as Member Name, Birth of Date,
Member Type, etc.
Green Tags&Card Ltd |

4. 4 Alternative Thermal Printing Option For ID Card Resellers
LIMITATION ON THERMAL PRINTER
While ID card reseller receives the card from manufacturers, they then
setup the printing format, database and process the printing through
Thermal Printer. This article reviews the limitation of current Thermal
Printing Process and our unique Digital Printing Process overcomes
these issues.
1. High Machinery, Ribbon and
Maintenance Cost
General Thermal Printer cost around
USD$2K-5K per set. Small and Medium
card resellers may only purchase
2-3sets of Thermal Printer for
personalization. Besides, the color
printing ribbon cost is around USD$50
for printing 200pcs of Photo ID cards
(average printing cost USD$4/pcs). In case the printing outcome is not
satisfied, photo need to be re-printed hence printing cost raises. A Thermal
Printhead can print about 20K to 50K pieces, the repairs and maintenance
fees are also considered. The costs of Thermal Printhead, Gear Belt are high
and require on-site services to change the parts. All of these costs
accumulate a long-going and heavy running cost for card reseller.
2. Time Consuming and Labor Cost
Although nowadays thermal printers have high performance and great
efficiencies, it takes at least 5-7seconds for printing monochrome data and
25-27seconds for full color photo printing. Besides, you must assign a person
to input cards and remove printed cards from the hopper. ID card resellers
face tight production time issue if their client requires high volume of Photo
ID cards.
Green Tags&Card Ltd |

5. 5 Alternative Thermal Printing Option For ID Card Resellers
3. Data Printing On Custom Shape Cards
The main limitation of all
thermal printer is they can
only pass through plastic
cards in size CR80, CR90 or
CR100. Printhead may occur
heavy scratches and need to
be replaced if custom shape
cards pass through thermal
printer. Some card resellers
print data on transparent label
and stick it on each card,
however, this takes a heavy
labor cost label, time
consuming and labels may
easily peel off from the card.
Green Tags&Card Ltd |

6. 6 Alternative Thermal Printing Option For ID Card Resellers
VARIABLE DATA PRINTING WITH DIGITAL PRINTER
Green Tags and Card Ltd have
developed a new printing
system which cards are
environmental friendly and
digitally printed. Associating
with Variable Data Printing
technique, artwork and
required data are printed at
the same time on core
material. This provides a high
degree of flexibility and
cost-saving solution for card resellers.
1. Low Investment on Machinery and Parts
Card Reseller no longer purchase large volume of thermal printer. What you
need to do is merely send us artwork and data and we will finish the job here.
This reduces huge overhead on machinery, parts as well as repairs and
maintenance.
2. High Speed Production
Comparing with thermal printing, we print artwork together with data at least
20pieces Color or Monochrome cards within 7seconds per machine! Our
innovative printing system is 20 times faster productive than thermal printing.
High volume orders can be printed in relatively short period.
3. More Colorful
Standard serial number printing on cards are printed in black color. This is
because the color printing ribbon is more expensive than monochrome
printing ribbon. We provide a flexible solution for visual management
purpose or simply want the database printout to be more colorful.
Green Tags&Card Ltd |

7. 7 Alternative Thermal Printing Option For ID Card Resellers
4. Die Cut Cards with Data Printing
As we print data on core
material then lamination, we
are able to produce different
custom shape cards with serial
number or even Photo printing
on it.
This provides wider option for
card reseller, and client no
longer only choosing standard
card size while data printing is
needed.
Green Tags&Card Ltd |

8. 8 Alternative Thermal Printing Option For ID Card Resellers
CASE STUDY
Conglomerate uses Eco-Friendly Photo ID Staff Cards
New World Development
Company Limited is a leading
Hong Kong-based conglomerate,
which has thousands of employees working in Hong Kong and China. In 2011, HR
Manager has contacted Green Tags and Cards for this project. Because of the
high volume renewal staff cards, they are looking for a faster and cost-saving
solution instead of printing all cards by themselves.
Green Tags and Cards suggest printing all staff cards in PETG material, which is
eco-friendly and digitally printed. The HR department only need to do is to collect
Staff Information and Photo from each department, consolidating and send data
to us. HR operators sent us about 500-1000pcs per time; we will check the photo
quality and also the data format. Finished cards are sent back to client within 7
days. “The card quality and speed are amazing, we are carefree for what Green
Tags and Cards provided”, HR Manager of New World Development Company
said.
In order to fulfill their needs for temporary staffs and replacement of missing staff
cards, we also provide New World Development Company a certain quantity of
PETG cards without Photo printed. Because PETG cards are thermally printable,
the HR Operators simply use these cards to print Temporary Staff Cards by
in-house Thermal Printer. This whole solution provides a great efficiency and
convenience to New World Development Company Renewal Staff Card Project.
Green Tags&Card Ltd |

9. 9 Alternative Thermal Printing Option For ID Card Resellers
THANK YOU !
Presented by Marketing Deparment, Green Tags & Card Ltd.
Please contact me for further relevant or product information:
Contact
Tracy Zhang
Toll free: 086 592 5923822 ext.812
Email: tracy@ecotags.net
Web: www.ecotags.net
Become our Reseller/Distributor ?
Click here
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