Why should your business use Facebook and Twitter? And how the heck do you do it? An intro to growing both your personal brand and your business' brand with Facebook and Twitter.
19. What is a tweet?
• 140 characters of text that’s sent from a Twitter
account:
• This content is public
20. What is a retweet?
• Another person’s tweet, resent by a new person,
with attribution
• To retweet someone, click the retweet button or
type RT @twittername
• This content is public
21. What is a mention?
• A tweet including another Twitter handle
• Most twitter users pay special attention to mentions
• If you start a tweet with @ and a user’s name, only
people who follow both you and that person will
see the tweet on their streams
22. What is a message?
• What Anthony Weiner
messed up
• Sent directly to another
Twitter user
• This content is private
• To send a DM, users
must both be following
each other
• Type DM @twitter_user
or go to “Direct
Messages”
23. What is a hashtag?
• Any term preceded by the # sign
• Click to see all tweets about that term
• Hashtags make it easier to have a group conversation
on Twitter
• Hashtags help you find people who share your interests
• Sometimes, they’re just for fun
24. Do:
• Tweet:
o Thoughts
o Quotes
o Advice
o Notes to contacts
o Links to articles
o Links to pictures