This is the backdrop to a talk I gave at Baltimore's GiveCamp. It covers the basics of social media--what's what, and what does it all mean for a small nonprofit. While these slides are mostly images, a detailed outline with links to other resources can be found here: http://bit.ly/pGKqSW.

1. HOW TO EMPOWER YOUR NONPROFIT
USING SOCIAL MEDIA
Tracy Gold
@tracycgold
Baltimore GiveCamp
October 22, 2011

2. DEFINE BROAD GOALS
Spread the
Word
Build
Plan Events
Relationships
Ask for
Get
Feedback
Your Volunteers/
Gifts in
and Ideas Mission Kind
Share
Collaborate
Success
and Partner
Stories
Organize
Volunteers

3. DON’T BEG

4. KNOW YOUR AUDIENCE

5. KNOW THE TECHNOLOGY

6. FACEBOOK
• General information about
users
@tracycgold

7. FACE(BOOK)OFF: GROUP V. PAGE V. PERSON
Group

8. FACE(BOOK)OFF: GROUP V. PAGE V. PERSON
Page

9. FACE(BOOK)OFF: GROUP V. PAGE V. PERSON
Person

10. FACEBOOK EVENTS

11. FACEBOOK APP: CAUSES

12. TWITTER

13. YOUTUBE

14. FLICKR

15. FORM A PLAN
• What content will you create?
• Where will you post?
• Who's going to do the work?
• When are they going to do it?
• What partnerships can you form?
• How can you get creative?
• What’s your crisis plan?
• Do you have a social media policy?
• What are your specific goals?

16. FORM A PLAN
• What content will you create?
• Where will you post?
• Who's going to do the work?
• When are they going to do it?
• What partnerships can you form?
• How can you get creative?
• What’s your crisis plan?
• Do you have a social media policy?
• What are your specific goals?

17. FORM A PLAN
What
happens
first?

18. INTEGRATE

19. INTEGRATE

20. EXECUTE

21. THE WORK NEVER DIES
@tracycgold

22. TRACK AND LEARN

23. HAVE FUN!

24. QUESTIONS
• Outline and
resources live on:
http://bit.ly/pOlcsS,
or scan the QR code
• Ask more:
–@tracycgold
–@rightsource
–http://facebook.co
m/rightsource