Beyond Social Listening
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Insights that power decision making. Our presentation from our Lunch and Learn on 12/15 in San Francisco about how deep social listening can impact a brand's decision on products, services, audience segmentation, and creative marketing approaches.
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Beyond Social Listening
- 1. Beyond Social Listening: Insights That Power Decision-Making
- 2. Agenda • Introduction • Deep Listening for Decision-Making • Panel Discussion • Q&A #LunchNListen
- 3. Meet Alpha. She’s queen of the social jungle. #LunchNListen
- 4. All-in-one social media platform helps brands listen, analyze, engage & publish. #LunchNListen
- 6. More than of U.S. consumers say social media influences their shopping behavior. #LunchNListen
- 7. Social is no longer just a marketing channel. New product ideas Risk management Audience insights Competitive analysis #LunchNListen It’s also a source of…
- 8. When you engage in deep listening, good ideas come to you. #LunchNListen
- 9. What is deep listening? Hint: It’s much more than just mentions! #LunchNListen
- 10. Deep listening means pulling from all relevant data sources. #LunchNListen
- 12. Negative Sentiment Positive Sentiment Deep listening also means monitoring the full conversation. Great flight on United last night. Landed 30 minutes early. Was able to have dinner with the family. #HoneyImHome #LunchNListen
- 13. Deep listening means real-time monitoring & real-time responses #LunchNListen
- 15. How can you use deep listening to make important product and consumer decisions? #LunchNListen
- 16. Here’s how our panelists do it: #LunchNListen
- 17. Meet Our Panelists Our Panelists Patrick Mulford theAudience Naubil Oropeza Casual Fridays Tom Doerr INK Agency #LunchNListen
- 18. Our Panelists Senior Social Media Strategist Turning fans into raving fans • Utilize guest feedback to improve room product & menu items • Gauge perception & key themes to drive content strategy • Monitor conversations for opportunities to surprise & delight • Moderate user-generated content to identify ambassadors #LunchNListen Naubil Oropeza
- 19. Our Panelists Social media isn’t a marketing platform - it’s a living ecosystem. • Social has become a surrogate for the traditional networks that have fragmented over time. • Social allows consumers to evaluate what’s important in their world. • A brand is only ever as important as the values it represents. Values that lend meaning & identity to our existence. #LunchNListen Patrick Mulford Chief Creative Officer
- 20. Our Panelists Tom Doerr Director, Digital Marketing Start with assumptions, finish with data. • Sony tries to tip the balance by engaging on- the-fence consumers • The Guardian News (UK) increases millennial mobile traffic during general elections by 18% • Which? helps change the way rail users get refunds with a social led petition #LunchNListen
- 21. Meet Our Panelists Our Panelists Patrick Mulford theAudience Naubil Oropeza Casual Fridays Tom Doerr INK Agency #LunchNListen
- 23. Thank you! Additional Resources Request a Demo Sears Case Study How to Uncover New Opportunities Using Social Data Ebook #LunchNListen
- 24. Curious About Tracx Social Media Software? #LunchNListen
Notas do Editor
- The internet and social media have completely changed the consumer buying cycle. Today’s buyers are using mobile devices and social media to read product information, access review sites, and compare prices and services -- from their home, their commute, or even within the brick-and-mortar store they’re in. In fact, 80% of millennials and 55% of shoppers age 35+ use their mobile devices for shopping decision while in-store
- Traditionally — social media has been looked at as a means of promoting products Today — social media is a wealth of data about your consumers. Mike Snead (panelist from MXM) has called it “the world’s largest focus group” — and he’s right!
- The key to unlocking this vast wealth of consumer data is to immerse yourself in it. This kind of day-in, day-out social listening is where aha! moments come from.
- not just Twitter not just social media networks — also reviews, forums, etc.
- JL wants to remove
- JL wants to remove
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- WILL REMOVE FOR JEN
- “You can have data without information, but you cannot have information without data.” – Daniel Keys Moran, an American computer programmer and science fiction writer.
- Need a nugget for why deep listening matters