How do you go about creating products used by billions of people? What are the rules every business needs to know to build great products in an always-on world? The more connected we are, the more we expect from technology. Our phones, apps, smart watches and other tech gadgets have essentially become the new extension of ourselves. The challenge is to channel innovation in a way that make us better humans. Silicon Valley visionary, investor and award-winning bestselling author SC Moatti shares the 3 rules behind the most successful products.

1. The Product
Formula
The 3 rules behind
the most successful products
scmoatti.com | sc@mighty.capital | @scmoatti

2. About SC Moatti
• Founding Partner @ Mighty Capital
• Founder @ Products That Count
• Board member @ Opera software
• Bestselling author, lecturer @ Stanford B-school
• Prior: exec @ Facebook, Nokia & EA, Stanford MBA, MS in EE

3. The consumer journey

6. Product/market fit

7. The 50 shades of product/market fit

9. The Body
Rule

10. Focusing design elements
(efficiency)
Onboarding
Single-task
Navigation
Performance
Gesture
Expanding design
elements (wow)
Pull
Push

11. Beauty and efficiency:
the thumb test

12. Beauty and wow:
the mom test

13. The Spirit
Rule

14. The essence of mobile: identity + context

15. Meaning and
personalization: forming
bonds

16. Meaning and
community: norms &
rituals

17. Internal and
external filters

18. The Mind
Rule

19. From mad men to math men

20. From mad men to math men

21. Source: VentureBeat, 2015.
Tools are proliferating

22. The art & science
of growth

23. The mobile growth model
• Define success
• Map your funnel
• What if I told you….

24. There is no
funnel
24

25. 3X tool: shortcut

27. 5X: hook

29. Becoming
mobile-first
is a
cultural
transformation

30. The cost of a mistake before mobile
LOW HIGH

31. The cost of a mistake after mobile
LOW HIGH

32. Selective
insulation

33. Case study @ Facebook: notifications
Notification platform: centralized with mobile team
Notifications content: owned by each product team (aka vertical)
Messaging: independent team (WhatsApp)