Full Social media marketing plan and results for men's wear store in Suhag - Egypt.

2. Pukka
SOCIAL MEDIA MARKETING PLAN
November 2021

3. Plan Outlines
1- Brand Identification.
2- Objectives.
3- SWOT analysis.
4- Competitors analysis.
5- Target audience analysis.
6- Social media strategy and tactics.
7- Content Calendar.

4. Pukka
A clothing brand for men. Offering men's and
children casual & foot wear brands in one
place with the best accessories.
Pukka will provide consistent and superior
customer service, offer quality, and certified
high quality products.
The Brand would Have their E-Commerce
Store to sell all over Egypt.
Location: Sohag, Egypt.
Ĥ ĥ
Brand Identification
Be exclusive, Be Devine, Be yourself.

5. 2- Plan Objectives
1- Brand Awareness.
2- Increase Sales with high number of orders.
3- Daily orders for all over Egypt.
4- Increase connection with customers.

6. Strength Weakness
• High Quality products.
• Variety of Products.
• Good social media presence.
• Good Number of followers.
• Strong offers.
• Low Quality Visuals.
3- SWOT Analysis
Opportunities Threats
• E-Commerce store and shop
on Facebook Page.
• Winter Season.
• Offers and Bundles.
• Fashion Trends.
• Offering Plus Size Products.
• Competition.
• Refunded Orders.
• Shipping problems and
delayed orders.

7. 4- Competitors Analysis:
1- Town Team Account

8. Town Team Account

9. Town Team Account

10. Town Team Account (Notes)
• High quality visuals.
• Very High Promotion budgets.
• High quality products.
• Low Engagement rate.
• Strong Offers.
• Good number of posts per day.
• Strong fan base and brand equity.

11. 2- CUBA Account

12. CUBA Account (Notes)
• Strong fan base and high number of social media
followers.
• Very High Engagement rate.
• No presence on facebook for about a year.
• High quality visuals and High quality products.
• Strong Offers.
• Good number of posts per day.
• Strong fan base and brand equity.

13. 3- PATROL Account

14. PATROL Account

15. PATROL Account

16. PATROL Account (Notes)
• Strong Offers.
• High Quality Visuals.
• Very High Engagement rate.
• Good number of posts per day.
• Strong fan base and brand equity.
• High Quality Products.

17. 3- AMS Account

18. AMS Account

19. AMS Account

20. AMS Account (Notes)
• Strong fan base and brand equity.
• Very Large Number of Social media followers.
• High Budget for promotion.
• Good number of posts per day.
• Very High Engagement rate.
• Week Content.
• Medium quality Visuals.

21. 5- Target Audience Analysis
• Males (Single – Engaged – Married).
• Mothers for children.
• Age (18:45)
• Locations:
- Primary: Sohag.
- Secondary: Surroundings as Assuit – Bani Suif –
Elmenya - And upper Egypt.
• Medium Income Level and well educated.
• Attitude: Like offers, Trends.
• Interests: Fashion – Clothes – Football – Melton –
Accessories and watches.

22. Audience Size

23. Best Audience Locations

24. Social Media Strategy And
Tactics
• Brand Awareness Campaign.
• Selling Posts.
• Engagement posts.
• Facebook and Instagram ads.
• Strong Visuals and create Videos.
• Reviews And Testimonials.
• Offers.

25. Content Calendar
20/10 ‫الكولكشن‬
‫الشتوي‬
‫الجديد‬
28/10 Live Video For
New Collection
5/11 ‫إزاي‬
‫سيمي‬ ‫تلبس‬
‫المناسبات‬ ‫في‬ ‫كاجوال‬
‫رسمية؟‬ ‫الغير‬
13/11 ‫األسود‬
‫المفضل؟‬ ‫لونك‬ ‫هو‬
‫األسود‬ ‫باللون‬ ‫دي‬ ‫القطع‬ ‫شوف‬
‫من‬
PUKKA
22/10 ‫طقم‬
‫الكولكشن‬ ‫من‬ ‫كامل‬
‫الجديد‬
(
‫شيميز‬ ‫أو‬ ‫بلوفر‬
‫شوز‬ ‫مع‬ ‫بنطلون‬ ‫مع‬
)
‫كامل‬ ‫الطقم‬ ‫على‬ ‫احصل‬
‫بسعر‬
...
30/10 ‫ستايلك‬
‫ا‬ً‫م‬‫داي‬ ‫هتالقيه‬
‫أو‬ ‫كاجوال‬ ‫سواء‬ ‫عندنا‬
‫كالسيك‬
7/11 ‫واالبن‬ ‫األب‬ ‫عروض‬ 15/11 ‫القميص‬
‫كل‬ ‫بطل‬ ‫هو‬ ‫الكاروهات‬
‫دوالب‬
.
24/10 ‫لحد‬ ‫توصيل‬
‫البيت‬ ‫باب‬ 1/11 ‫سكرين‬ ‫أو‬ ‫فيديو‬
‫شوتات‬
‫العمالء‬ ‫بآراء‬
9/11 ‫زود‬
‫مع‬ ‫بنفسك‬ ‫ثقتك‬
‫منتجات‬
Pukks
17/11 ‫قطع‬
‫كل‬ ‫في‬ ‫موجودة‬ ‫تكون‬ ‫الزم‬
‫دوالب‬
(
‫دوالبك‬ ‫أساسيات‬
)
26/10 ‫أخطاء‬
‫بنقع‬ ‫مشهورة‬
‫البناطيل‬ ‫لبس‬ ‫عند‬ ‫فيها‬
3/11 ‫فيديو‬
(
‫تقدر‬ ‫طريقة‬ ‫كذا‬
‫الشيميز‬ ‫بيهم‬ ‫تلبس‬
‫البيزك‬ ‫أو‬ ‫األبيض‬
‫قطعة‬ ‫أي‬ ‫أو‬ ‫األبيض‬
‫متوفرة‬
)
11/11 ‫لإلكسسوارات‬ ‫بوست‬
‫كلها‬ ‫المتاحة‬
(
‫شياكتك‬ ‫كمل‬
)

26. Results
• Page Reach

27. • Page Likes

28. • Monthly Overview

29. • Daily Store Visits all over
the month