4. Company Management
• Company Profile
PAS-Amadeus, a unit of Akbar Group of Companies was
appointed as the National Marketing Company (NMC) for Amadeus
in Pakistan on May 15, 1997.
Head office is located in Karachi with fully functional branch
offices in Karachi, Lahore, Islamabad, Peshawar and Multan.
Allows its customers to conveniently connect through Internet,
dedicated lines.
6. Company Management
PAS-Amadeus Mission Statement
“Its mission is to be the
leading provider of IT
solutions that enable success
in the travel and tourism
Industry.”
7. Company Management
• Nature of Business
Provider of advanced technology solutions.
Customers groups includes:
Traveler providers.
Travel sellers.
Travel buyers.
8. Company Management
• Product
Business solutions for:
Travel Agencies
Airlines
Hotels
Car Rental
Other travel industry player
9. Company Management
2. Success Story
• Distribution and IT Solutions businesses contributed
to the company’s positive performance during the full
year.
• Revenue area increased by 8.5%, total segments
increased by 6.9%.
10. Company Management
• Air Lines
Air bookings of low-cost
carriers through the Amadeus
system increased by 29% in
the last quarter of 2010
The 2010 year-to-date figure
increased by 34% compared
with the same period in 2009.
11. Company Management
• Rails
The Australian railway provider
Country Link launched a new
generation direct website in
December using Amadeus
technology.
Separately, in the European rail
sector, Amadeus delivered a
successful pilot version of Agent
Track.
12. Company Management
• Travel Agencies
In Asia-Pacific, an online application called Amadeus One
Click, was launched specifically for the region.
For corporations and travel management companies,
Amadeus launched two new updated versions of Amadeus
e-Travel Management (AeTM), a comprehensive travel
management solution.
Another noteworthy highlight in the business and corporate
travel area was an increase of 44% during 2010 in the
volume of Passenger Name Records (PNR).
13. Company Management
• IT Solutions
Airline IT continued its trend for growth by
signing further contracts with 10 new
airlines representing approximately 11m
Passengers Boarded (PB) on a full year
basis.
During the period, Amadeus also continued
to successfully migrate 12 airlines onto the
inventory system.
14. Company Management
• Additional News about 4th Quarter
The European Commission
highlighted Amadeus as one of the
leading companies in Europe for
investment in Research &
Development within its 2010.
This annual report examines the
largest 1,000 European companies
investing in R&D.
15. Company Management
3. Challenges
• Need for continuous improvement.
• Study of competitors strategy.
• Cost reduction techniques required.
• Law & Order situation of country.
• Introduction of Economical packages.
• Need for organizing Seminars, workshops,
promotion events for user awareness.
16. Company Management
• Competitive Strategy
Product identity
Quality of service
Novelty of service
Innovative service options
18. Company Management
Galileo
Galileo is the only independent and impartial Global
Distribution System in the country.
Its professional approach, state-of-the-art product range,
multiple and economical connectivity options, user
friendliness and graphical interface made it very popular in
the country.
Galileo Pakistan now has over60 staff and has offices in 8
cities.
Galileo Pakistan has over 950 Agency locations connected
in Pakistan.
19. Company Management
Abacus
Abacus is the Asia-Pacific’s leading facilitator with more than
15,000 agency.
Eight times consecutive winner of the Best GDS Award since
1998.
Abacus has 19 years of experience of infusing international best
practices to provide solutions specifically to the Asia-Pacific
region.
Abacus sees its customers as partners.
Abacus offers their travel suppliers, be it from the airline, hotel,
car rental or insurance companies or wholesalers of travel and
leisure products.
20. Company Management
5. Conclusion
PAS-Amadeus has always been committed to deliver quality products
and Services to the travel & tour industry, globally. A single, strong
symbol has evolved to become a powerful representation of
aspiration, which is captured in three words:
Brighter, Bolder, Better . . . !