1. Rihanna:
Loud
Digipak Analysis

2. Front Cover
 As you can tell by the front cover, the selling
point of the album is Rihanna due to her world-
wide fame, and she plays on this by using her
face as the first thing her audience will see
 Also, the color red is dominant on
the album cover through the singers
hair. This vibrant shade of red is a
unique hair color, and perhaps
matches the personality of hers that
Rihanna is trying to display to her
audience, therefore highlighting her
albums ‘uniqueness’.

3. Inside the digipak
 The image inside the digipak is one of a natural scene. This scene
portrays femininity in its outlook, and as Rihanna is shown laying on
a bed of roses the image displays a slight vulnerability to the
singer, but also the natural environment gives a sense of natural
beauty which the female audience will thrive on and hope look
up to.
 Once again the color red is dominant in the image, highlighted in
the color of the singers hair, the color of the roses, and even the
color of the singers lipstick.

4. Color
 Red is the predominant color of the digipak and
gives great effect to the album and creates a
selling point to its audience.
 The continuous use of the color red is effective as
red holds as a color for feelings such as love, lust,
and compassion, and is a dominant color. These
emotions are what Rihanna wants to display to
her audience and be associated with as it
attracts both male and female audience. The
sense of beauty and lust physically attract the
male audience, whilst the feminine side of the
singer is what the female audience want to see
and hope to relate to.