This summer, Tots100 surveyed 1,500 UK parent bloggers. We asked who they are, what they love to blog about and how they work with brands and PR agencies.

1. 2013 Parent Blogger
Benchmark Survey

2. Tots100 is the UK’s largest
network of parent blogs
We work with brands to
devise and implement
creative, high-quality blog
outreach campaigns
Our community has 7,000+
members and a monthly
audience of 6m readers
If you want to connect with
them, come and talk to us…

3. Who are the parent
bloggers?
* Data based on survey of 1,500 parent blogs conducted by Tots100, Summer 2013

4. Most parent
bloggers (59%)
are aged between
30 and 40
92% are female

5. Around half of
parent bloggers
(48%) have 2
children
9% have four or
more

6. Bloggers are
concentrated in
the South
27% reside in the
South East
14% live in the
South West

7. 35% are stay at
home parents
25% work part
time
20% work from
home

8. 47% have
children aged 3
or under
25% have
children aged 8
or over

9. 36% have been
blogging for one
year
21% have blogged
for 2 years
12% have blogged
for 5 years or
more

10. 34% prefer to be
called a “parent
blogger”
29% are happy to
be called a
“Mummy
blogger”

11. Are bloggers digital
influencers?
* Data based on survey of 1,500 parent blogs conducted by Tots100, Summer 2013

12. Bloggers use:
Twitter 87%
Facebook 83%
Google+
59%
Pinterest 57%
Instagram 40%
YouTube 20%

13. 87% active on
Twitter
Average of 1,470
followers
10% have more
than 3,000
followers

14. 83% of parent
bloggers use
Facebook to
promote their
blogs

15. 59%
of parent
bloggers have a G+
account but 36% of them
have zero followers

16. 30% write mostly
about parenting
and kids
29% write mostly
personal opinion
25% write mostly
about products

17. Bloggers and the
brand
Connection

18. 90% of UK parent
bloggers want to work
with brands

19. 49% like trying
new products
40% like earning
extra money
from brands
31% enjoy going
to new places
with their kids

20. 54% of bloggers say
their biggest challenge is
being noticed by PR
agencies and brands

21. 28% say they get
much more email
than a year ago
On average, just
20% of PR emails
are of interest to
bloggers

22. 47% of bloggers say
that a brand, agency or
SEO has asked them to
do something
unethical this year

23. 38% of bloggers
accept paid posts
25% currently
host advertising
14% write for
brand websites

24. 27% of parent
bloggers receive
10 or fewer PR
emails each week
5% of parent
bloggers receive
50+ emails per
week

25. 27% of bloggers say
that they hate being
stalked by PR
agencies chasing
coverage

26. 43% say that
brands often
send irrelevant
information
40% say brands
don’t offer to pay
for their time
and expenses

27. Want more?
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the details*
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28. Tweet us:
@tots100
Email us
mail@tots100.co.uk
Visit us
www.tots100.co.uk