Adoption is more than just usage. It’s helping your customer get the most out of your services. Learn how Spark can help you elevate insights to drive desired actions, helping your customer unlock additional value. Learn more at totango.com

1. Onboarding
Adoption SuccessBLOC
Ravit Danino | VP Products | ravit@totango.com

2. Agenda
● Adoption Best Practices
www.totango.com
● Adoption SuccessBLOC

3. Accelerating The Customer Centered Economy
In a digital world where the customer is in the driver seat, we enable
companies to center around their customers and drive Customer
Centered Growth.
Totango
Mission

4. THE FOCUS IS ON RESULTS, NOT JUST ACTIVITIES
Introducing

5. © 2018 TOTANGO. CONFIDENTIAL.
Adoption

6. © 2018 TOTANGO. CONFIDENTIAL.
Adoption (Manager’s Perspective)
Customers are spending most of their time in adoption and usage of the product
or solution. By making sure customers are seeing value, you will benefit from
higher retention rates and customer satisfaction.
I measure success in handling Adoption by:
1. Customers are using the product
2. Customers are getting value
3. Maintain good and trusted relationship with the customer

7. © 2018 TOTANGO. CONFIDENTIAL.
Customer lifecycle
New Growing
Upsell/
Renew
Canceled
Onboarding
Activity
Adoption Activity Harvesting
Activity
30 days 300 days 30 days
Customer State
Company activity
Increasing value
Decreasing value

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