Superbowl Advertising: Are Young People Paying Attention? (Total Youth Research)

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Total Youth Research

Marketing

Superbowl Ads: are young
people paying attention?

she sees
170,000
marketing messages
by her 17th birthday
flickr © jonathan-grado

her brain gates out
95%
of the information
flickr © helgabj

ATTENTION
is
your
biggest
COST
flickr © hervoices

http://www.google.com/trends/explore#q=gangnam%20style
Google Search Trends:
“Gangnam Style”
www.GrahamDBrown.com
awareness is not a sustainable
way to build brands

when the Superbowl’s over…
it’s back to business as usual

Apple: <1% of revenues spent
on Advertising!

flickr © kozan
so, is it time to stop the ad
agency circus?

if you want to influence youth
in 2015, don’t advertise…

Youth don’t wake up
thinking about BRANDS
anymore...
flickr © commonbond

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