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Superbowl Ads: are young
people paying attention?
it’s that time of year again
but only 1% actually trust ads!
is it time to face facts?
she sees
170,000
marketing messages
by her 17th birthday
flickr © jonathan-grado
her brain gates out
95%
of the information
flickr © helgabj
ATTENTION
is
your
biggest
COST
flickr © hervoices
http://www.google.com/trends/explore#q=gangnam%20style
Google Search Trends:
“Gangnam Style”
www.GrahamDBrown.com
awarenes...
when the Superbowl’s over…
it’s back to business as usual
…sharing brand experiences
sharing feelings
not brand stories
Your brand is
what people
say about you
when you’re
not in the room
- Jeff Bezos,
CEO
Amazon
pic © GoPro
GoPro: does not use ad
agency to promote brand
Apple: <1% of revenues spent
on Advertising!
flickr © kozan
so, is it time to stop the ad
agency circus?
if you want to influence youth
in 2015, don’t advertise…
Youth don’t wake up
thinking about BRANDS
anymore...
flickr © commonbond
…but why spoil the party?
Superbowl Advertising: Are Young People Paying Attention? (Total Youth Research)
Superbowl Advertising: Are Young People Paying Attention? (Total Youth Research)
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Superbowl Advertising: Are Young People Paying Attention? (Total Youth Research)

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Superbowl Advertising: Are Young People Paying Attention? (Total Youth Research)

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Superbowl Advertising: Are Young People Paying Attention? (Total Youth Research)

  1. Superbowl Ads: are young people paying attention?
  2. it’s that time of year again
  3. but only 1% actually trust ads!
  4. is it time to face facts?
  5. she sees 170,000 marketing messages by her 17th birthday flickr © jonathan-grado
  6. her brain gates out 95% of the information flickr © helgabj
  7. ATTENTION is your biggest COST flickr © hervoices
  8. http://www.google.com/trends/explore#q=gangnam%20style Google Search Trends: “Gangnam Style” www.GrahamDBrown.com awareness is not a sustainable way to build brands
  9. when the Superbowl’s over… it’s back to business as usual
  10. …sharing brand experiences
  11. sharing feelings not brand stories
  12. Your brand is what people say about you when you’re not in the room - Jeff Bezos, CEO Amazon
  13. pic © GoPro GoPro: does not use ad agency to promote brand
  14. Apple: <1% of revenues spent on Advertising!
  15. flickr © kozan so, is it time to stop the ad agency circus?
  16. if you want to influence youth in 2015, don’t advertise…
  17. Youth don’t wake up thinking about BRANDS anymore... flickr © commonbond
  18. …but why spoil the party?

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