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7 Secrets of the Youth Mobile Video Market

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In this latest Total Youth presentation, you'll find unique insights about the youth mobile video market. Mobile video in 2015 is mainstream, for the youth market at least. 85% of Millennials said they used mobile video. Now mobile video has arrived, how are Millennials, Generation Y and Gen Z actually using it? Discover the qualitative and quantitative secrets of youth mobile behavior in this new presentation.

Publicada em: Celular, Mídias sociais

7 Secrets of the Youth Mobile Video Market

  1. www.TotalYouthResearch.com1slide 7SECRETS OF THE YOUTH MOBILE VIDEO MARKET
  2. Youth, Students, Teens, Millennials, Generation Y, Generation Z TOTAL YOUTH RESEARCH
  3. www.TotalYouthResearch.com3slide #1  MOBILE  VIDEO  IS…   HAPPENING
  4. www.TotalYouthResearch.com4slide 85%of Millennials used some form of video on their smartphone 
 (Source  TotalYouthResearch  industry  data  
 North  America  &  Canada2014)
  5. www.TotalYouthResearch.comslide VIDEO  GROWTH  WORLDWIDE frequency with which mobile phone users watch mobile video 5 SOURCE: STRATEGY ANALYTICS 2014 China Spain Worldwide Germany USA France UK 65% 63% 60% 59% 56% 48% 41% 35% 37% 40% 41% 44% 52% 59% >1 week <1 week MOBILE  VIDEO  APPROACHES  MAINSTREAM  ADOPTION   More  than  1/3  of  mobile  owners  watch  video  on  smartphones  at  least  1x  a   week,  rising  to  60%  in  advanced  markets. Mobile  video  is   mainstream,   especially  for  youth
  6. www.TotalYouthResearch.com6slide Want to download this as a PDF? Look out for a download link coming up…
  7. www.TotalYouthResearch.com7slide #2  MOBILE  VIDEO  IS…   DISCRETE
  8. www.TotalYouthResearch.com8slide 77%said  the  #1  reason  they  used  Snapchat   was  because  it didn’t store messages (Source  Mobile  Squared  2014)
  9. www.TotalYouthResearch.com9slide Click the button to get this presentation as a PDF
  10. www.TotalYouthResearch.com10slide #3  MOBILE  VIDEO  IS…
 A  SHARED  EXPERIENCE
  11. www.TotalYouthResearch.com11slide Sharing What’s  shared  is  less important than  the  act  of   itself
  12. www.TotalYouthResearch.com12slide #4  MOBILE  VIDEO  IS… CONSUMERS  AND  CREATORS
  13. www.TotalYouthResearch.com13slide 68%of  teens  recorded a video  
 in  the  last  month   (Source  Global  Web  Index  2014)
  14. Share the love don’t forget to 
 hit the LIKE button so other Slideshare users can discover this too www.TotalYouthResearch.com
  15. www.TotalYouthResearch.com15slide #5  MOBILE  VIDEO  IS…   PASSIVE  COMMUNICATION
  16. www.TotalYouthResearch.com16slide 90%of  all  youth  communicaon   is  “Passive”   (Source  Total  Youth  Research)
  17. www.TotalYouthResearch.com17slide #6  MOBILE  VIDEO  IS…   SHORTFORM  CONTENT
  18. www.TotalYouthResearch.com18slide 62% of  all  video  sessions  were     less than 1 minute  in  length   (Source  Total  Youth  Research  2014)
  19. www.TotalYouthResearch.com19slide #7  MOBILE  VIDEO  IS…   STORYTELLING
  20. www.TotalYouthResearch.com20slide Youth…look  at  your  video  content  and  ask,   “where am I in this story?”   (Source  Mobile  Squared  2014)
  21. www.TotalYouthResearch.com Youth, Students, Teens, Millennials, Generation Y, Generation Z TOTAL YOUTH RESEARCH Thank you for your interest in this research
  22. Share the love don’t forget to 
 hit the LIKE button so other Slideshare users can discover this too www.TotalYouthResearch.com
  23. www.TotalYouthResearch.com23slide Click the button to get this presentation as a PDF

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