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Natural
monopoly, regulation, and
freemium
Toshiya Jitsuzumi, Dr.
Kyushu University
Fruits of the Market


     Maximizing             Maximizing
     corporate              consumers’
       profits                welfare




    Without governmental intervention
Conditions for market dynamism

• Perfect/Sufficient Information

• Inclusiveness

   • No externality

   • No public goods

• Perfect Competition

                       http://www.dot-
                       communications.co.uk/assets/images/HeadersLogos
                       /terms_and_conditions.jpg
Features of the telecom industry




                                                        Network Effect

 http://www.bourncreative.com/wp-
 content/uploads/2012/09/capitalize-on-uniqueness.jpg   Natural Monopoly
Prerequisites for telecom services




    NTT-East




                        NTT-West
Prerequisites for telecom services




      NTT-East



                        NTT-West
Fixed cost

 Total Cost

                     Variable cost   Average cost




    Fixed cost




                 Output                             Output
Economies of Scale
     Market demand curve
                              Average cost curve




         Economies of scale   Diseconomies of scale
Is “Natural Monopoly” naturally bad?
• Higher price?
• Inferior quality?
• Insufficient R&D?
• Less innovation?
Call for regulation
Because monopoly is the most efficient form
of production in network industries, regulation
should be designed to achieve an “efficient” or
a “least-harmful” monopoly.
 • Price regulation to constrain the
  monopolist’s greed
 • Entry regulation to guarantee the
  sustainability of the system
Needs for regulatory reform
• Changes in market conditions
 • Increase in the market size
 • Technological innovations
 • New business models

• Confidence in the market mechanism
 • Inefficiency of governmental intervention
 • Expectation of technological breakthroughs
 • Improvement of consumers’ literacy
New biz model
Recently, there emerges
a wide variety of
business models that
traditional regulations
cannot well deal with.
  For example, “Freemium,”
  which offers basic services
  free of charge while charging
  a premium for advanced
  features, is not well fit within
  the traditional regulatory
  framework.
Two-sided market




                   Source: Eisenmann et al. (2006)
Freemium in the telecom sector

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Natural monopoly

  • 1. Natural monopoly, regulation, and freemium Toshiya Jitsuzumi, Dr. Kyushu University
  • 2. Fruits of the Market Maximizing Maximizing corporate consumers’ profits welfare Without governmental intervention
  • 3. Conditions for market dynamism • Perfect/Sufficient Information • Inclusiveness • No externality • No public goods • Perfect Competition http://www.dot- communications.co.uk/assets/images/HeadersLogos /terms_and_conditions.jpg
  • 4. Features of the telecom industry Network Effect http://www.bourncreative.com/wp- content/uploads/2012/09/capitalize-on-uniqueness.jpg Natural Monopoly
  • 5. Prerequisites for telecom services NTT-East NTT-West
  • 6. Prerequisites for telecom services NTT-East NTT-West
  • 7. Fixed cost Total Cost Variable cost Average cost Fixed cost Output Output
  • 8. Economies of Scale Market demand curve Average cost curve Economies of scale Diseconomies of scale
  • 9. Is “Natural Monopoly” naturally bad? • Higher price? • Inferior quality? • Insufficient R&D? • Less innovation?
  • 10. Call for regulation Because monopoly is the most efficient form of production in network industries, regulation should be designed to achieve an “efficient” or a “least-harmful” monopoly. • Price regulation to constrain the monopolist’s greed • Entry regulation to guarantee the sustainability of the system
  • 11. Needs for regulatory reform • Changes in market conditions • Increase in the market size • Technological innovations • New business models • Confidence in the market mechanism • Inefficiency of governmental intervention • Expectation of technological breakthroughs • Improvement of consumers’ literacy
  • 12. New biz model Recently, there emerges a wide variety of business models that traditional regulations cannot well deal with. For example, “Freemium,” which offers basic services free of charge while charging a premium for advanced features, is not well fit within the traditional regulatory framework.
  • 13. Two-sided market Source: Eisenmann et al. (2006)
  • 14. Freemium in the telecom sector