Imex Frankfurt - Stand Italia n° D400 (May 15, 2018) Alberto Peruzzini, Director of Toscana Promozione Turistica Carlotta Ferrari, Director of Destination Florence Convention and Visitors Bureau

1. Alberto Peruzzini, Director of Toscana Promozione Turistica
Carlotta Ferrari, Director of Destination Florence Convention and Visitors Bureau
A project of
Press Conference “a Taste of Tuscany”
Imex Frankfurt - Stand Italia n° D400 (May 15, 2018)

2. SOME TUSCANY HIGHLIGHTS
• 3 million visitors of the meeting industry
• Art, culture, history, landscape
• Located in the center of Italy
• Infrastructures for any kind of meeting

3. WHO WE ARE

4. TOSCANA PROMOZIONE TURISTICA
• Infrastructures for any kind of meeting Focusing on tourism promotion
• Working with the Tuscan territories to promote the Tuscan destinations and the various regional tourism
products
• Participation to the main tourism fairs, B2B workshops and roadshows, enhancing the opportunity of
meeting between the Tuscan tourist offer and the international tourism markets
• Promotional campaigns addressed to the final customer: the tourist
• Toscana Promozione Turistica has also the main purpose to co-ordinate the regional meeting industry

5. TUSCANY PERSPECTIVE,
WHERE BUSINESS IS A PLEASURE.
MEETING INCENTIVE CONFERENCE EXHIBITION

10. DESTINATION FLORENCE CVB

11. MORE THAN 300 DFCVB PARTNERS
 1 congress & exhibition center
 95 hotels e resorts
• 19 Hotel 5 stars
• 54 Hotel 4 stars
 7 PCOs
 11 DMCs
 50 event venues (villas, historical building, theatres…)
 11 tour operators
 7 caterings and banqueting
 14 set up and transfers
 4 audiovisual
 34 event services (entertainment, event staff, team building activities, graphic designers, restaurants…)

12. MORE THAN 300 DFCVB PARTNERS
MICE
COMMUNICATION
AND WEB MARKETING
TUSCANY
FOR WEDDINGS
INTERNATIONAL PROMOTION
DESTINATION FLORENCE
More than 300 event requests
Incentives and team buildings
48 conferences bids presented
More than 100.000 congress delegates
International press office
More than 66.000 database contacts
Destination weddings, celebrations,
parties, luxury honeymoons
5 fam trip, 10 international fairs, sales missions,
pre and post tours , b2b workshop
Official promoter of the city
www.destinationflorence.com
Key contact for local Institutions
Best rates and conditions
Venue finder, access to exclusive venues
STRATEGIC ROLE
FLORENCE

13. ICCA STATISTICS REPORT 2017
Worldwide ICCA ranking: 62° Florence
+ 13 positions (2016)
European ICCA ranking: 32° Florence
+ 5 positions (2016)

14. • Classifying the Regional MICE Industry
• Improving sales channels
• Supporting the destination with the new brand "Tuscany MICE"
WHAT CAN WE DO?

15. EXHIBITION CENTRES IN TUSCANY
5 Exhibition Centres in Tuscany, with a total of 124.000 sqm of
interior space and 171.000 sqm of exterior space:
• Firenze
• Arezzo
• Lucca
• Carrara
• Grosseto
Pisa Congress Centre with 1.000 sqm

16. 36 other locations
199 conference hotels
29 5 - star hotels
TUSCANY BOASTS 284 VENUES

17. TUSCANY AS MEETING DESTINATION
Association Congresses
Incentive
Product launches
Corporate meetings
Events
Weddings

18. LINK HOME SITO

19. ITALY AT HAND
#
#Entertainment
# Taste
# Art
# Harmony
# Style
# Love
# Rituality
# Excellence
# Everything
# Hospitality
# Innovation
# Play
# Inspiration
# Passion
# Fashion

20. THANK YOU,
KEEP IN TOUCH.
MEETING INCENTIVE CONFERENCE EXHIBITION