1. FACEBOOK TIMELINE
FOR BRANDS
Timelines are being implemented March 30 – take the
time to play around before you are forced to convert!

2. BEST PRACTICES
• Timeline is more visual – focus on PHOTOS and VIDEOS
• Feature custom tabs in the new “views & apps” toolbar
• No more landing tab for business page (Likegate is gone)
• Expose visitors to content by highlighting best posts
• Change up the “pinned” content every week
• Make your cover photo as engaging as possible

3. COVER PHOTOS
• Dimensions: 851 x 315 pixels
• CANNOT INCLUDE:
• Price or purchase information
• Contact information
• References to FB features or actions (eg “Like” “Share”)
• Calls to action (“Get it now” “Tell your friends”)

4. .

5. Profile
Picture
• Appears in news
feeds, updates, sponsored stories and
ads
• 180 x 180 pixels (thumbnail size 32 x 32)

6. Photos / Likes / Apps
• Appears at the top of the page below the cover photo
• Photos are automatically in the first spot, but you can change the
order
• Total of 12 apps can be shown in this space (by clicking dropdown
arrow)
• Customize images in the toolbar by selecting Admin Panel > Manage
> Edit Page

7. Calls to Action
• You can’t have a CTA in your cover photo, but
you can in your toolbar

8. About section
• Gets a more prominent place on Timeline
• Make sure description doesn’t get cut off
• Include a URL to website

9. Friend Activity
• Users can see how their personal FB friends
interact with the page

10. Highlighting
Features / Posts
• Options: make wider, hide from
timeline, or delete
• Pin feature: can pin/anchor to top
of the timeline for up to 7 days

11. Pinning
Showcase visual posts

12. Milestones
• Allows you to feature the show’s biggest accomplishments like launch
date, award wins, fan growth, etc
• Milestone images set at 843 x 403
• To create new: status update box

13. Activity Log
• Allows you to manage all the posts on your page.
• Filter stories by date or story type
• View and compare spam, photos, comments, posts by others, etc.
• Can also manage / feature individual stories from here
• To use: Admin Panel > Manage > Use activity log

14. Admin Panel
From here you can:
• Respond to comments
• Edit page settings
• Access Page insights
• Create new ads

15. Messages
• Allows users to send the brand a personal
message
• Use this to discuss a topic more in depth
without showing up on others’ newsfeeds
• To turn messaging on / off: Admin Panel >
Manage > Edit Page > Manage Permissions >
check/uncheck Messages

16. Great ideas

17. Fanta

18. The soda company's branded
Facebook Timeline page took
advantage of the Leap Year by
pretending that the extra day
"created a rip in the Fanta
space-time continuum and
sucked four of our characters:
Gigi, Lola, Floyd and Tristan
out of the Cover Photo and
into the past."
Fans of Fanta's Page must
engage in its "Lost in Time"
game, which requires
navigating through the Fanta
Timeline, to bring the
characters back to the future.

19. Red Bull immediately came out with the "Red Bull Timeline
Timewarp" when it switched over to the new features.
The game, which ends March 15, is a scavenger hunt for fans,
rewarding them with prizes for finding hidden clues throughout
the brand's Timeline.

20. ESPN is making good use of the "fill-in-the-
blank" approach to current events in sports, and
lets fans shout out to their favorite teams.

21. Using Apps
• Showcase apps in your toolbar

22. NEW WORK
Verizon asks its Facebook fans to submit photos
from their Verizon phones or tablets for a chance to
win a tablet and be featured as the cover photo.

23. Interest Lists
• Very similar to Twitter lists
• Interest lists allow users to organize updates into separate
topics from a collection of pages (pages need a subscribe
button)

24. How to Allow Subscribers*
• Dropdown menu on top right > Account Settings
• Click on “subscribers” on left hand nav
• Check “allow subscribers”
• Set notifications / who can comment
• After you save, your “public” updates will be seen by
subscribers
• *From old FB design, not timeline

25. What NOT to do
• When building your timeline, don’t make each post visible
• Don’t “experiment” with the look and feel during peak
hours
• Others?

26. RESOURCES
• New pages: Controlling Posts on your page
http://www.youtube.com/watch?v=_yQcMBiD2yo&list=UUcr9tciZbuvJrEVAgIXCp8Q
• New pages: Customizing your page
http://www.youtube.com/watch?v=TMBTD0vNYqs&feature=autoplay&list=UUcr9tci
ZbuvJrEVAgIXCp8Q&playnext=1
• How-To: Using Facebook Timeline and Subscribe
http://www.youtube.com/watch?v=r_9BtkGxa_o&feature=bf_next&list=UUcr9tciZbu
vJrEVAgIXCp8Q&lf=autoplay
• Customizing Your Timeline:
http://www.youtube.com/watch?v=6ULp3yBnHX0&feature=bf_next&list=UUcr9tciZ
buvJrEVAgIXCp8Q&lf=autoplay
• The Facebook Activity Log:
http://www.youtube.com/watch?v=2ljd7s8UNNI&feature=bf_next&list=UUcr9tciZbu
vJrEVAgIXCp8Q&lf=autoplay