Similar conference given before, slightly updated for a different audience and the progress of the nDiVE project.

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Gamification: (Can) work be fun?
10001.1001.11111011101
Torsten Reiners

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CRICOS Provider Code 00301J
Thanks for coming …

3. Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
(1)
Who am I ? Torsten Reiners
• What and Where?
• Senior Lecturer, Curtin University
• School of Information Systems, Logistics and SCM group
• Lectures
• Information Systems
• Meta-Heuristics, Production and Logistics, Simulation
• Information Management and Data Mining
• Operations Management, Procurement, Transport
• Research Areas
• Virtual Worlds, Gamification, Emerging Technology, Vocational Training, Automatic
Assessment, Sentiment Analysis, Logistics, Machine Translation, e-Learning with
Focus on Adaptivity/Individuality, Operations Research, Simulation, Web 2.0/3.0
• E: t.reiners@curtin.edu.au
• E: torsten.reiners@gmail.com
• H: http://torsten-reiners.de

4. Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
R.I.P.

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CRICOS Provider Code 00301J
Project

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CRICOS Provider Code 00301J
Projects

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CRICOS Provider Code 00301J
BAZINGA
fun, play, passion
Today is about GAMIFICATION
Deloitte

8. WHAT IS FUN?

9. Fun is an experience - short-term,
often unexpected, informal,
not cerebral and generally purposeless
Fun is the enjoyment of pleasure
Particularly in leisure activities.

10. Purposeless?

11. Passio
A strong feeling for something

12. PLAY

13. Do we still play games?

14. Play
Engage in activity for
enjoyment and
recreation
rather than a serious
or practical purpose.
PLAY

15. VIDEO
http://www.youtube.com/watch?feature=play
er_embedded&v=1AJpKt6UP08

16. Why Gamification?

17. GAMIFICATION IS ALREADY HERE.
.
EVERYWHERE. EVERYONE.

18. Interesting. Potential
Why Gamification?

19. Why Gamification?
Hype

22. 70% of Global 2000 have at
least one Gamified application
50% of companies with innovative
processes will gamifiy those processes
By 2015

23. What is Gamification?

24. Gamification
Integrating game dynamics
into your site, service, community, content or campaign,
in order to drive participation.
the use of game design elements in non-game contexts
motivational elements of games + learning
activities + communicate and share
accomplishment + goals
= direct the attention + motivate for action

26. Make you come back

27. Forms your body

28. Causes harmony …

29. … and fairness

30. geoguessr
Stimulates your brain

31. Is there more to know
about Gamification?

32. The Gearbox

33. Intention
INTENTION

34. YOU MISSED!!!!!

35. DYNAMICS
Emotions
Relationship
Curiosity

36. DYNAMICS

37. nDiVEOLT Grant 2013-2014
(AUD 220,000)
Torsten Reiners, Lincoln C. Wood, Vanessa Chang
Christian Guetl, Jan Herrington, Hanna Teräs,
Natasha Petter
n-Dimensional Immersive Virtual Environment
• increase authenticity through inclusion of real-life complexity
• use scenarios linked into a comprehensive supply chain
• include gaming mechanisms to increase student engagement

38. Supply Chain
A supply chain is a system of organizations, people, activities, information, and
resources involved in moving a product or service from supplier to customer.
Supply chain activities transform natural resources, raw materials, and components
into a finished product that is delivered to the end customer.

39. Story

40. Story

41. Narratives
• teacher / expert
• „perfect“ solution
• hard to beat
• exploration
• guidance by bots

42. MECHANICS
Achievement
Challenge
Collaboration/Socialising
Feedback
Ownership
Progression
Transaction
Stochastic

43. Traditional
• non-game, real-world contexts are enhanced with
concepts from games to engage, encourage, focus,
and guide users
• Mechanics of Gamification
• Scores
• Leaderboards
• Badges
• Quests
• Competition
• Levels
• ...
GAMING COMPONENTS

44. Advanced
• Game over
• Next life
• Save points
• Rewind
• Multi-player
• NPC / Ghosts
• Slow motion
• Awards
GAMING COMPONENTS

45. rewind (Machinima, interactive)
time (break-down to sectors)
score (commands, meter, task switch)
comparison (self, friends, world)
ghost (learn from experts)
next life (being able to „die“)
Slow motion (understanding processes)
Advanced
GAMING COMPONENTS

46. Failure
We need

47. Failure
We need

48. Failure
We need

49. Gamification?

51. LinkedIn

54. Do we care about the player?

55. PLAYER TYPES

56. SKILLS
Challenge
Boredom
Anxiety
PLAYER TYPES

57. Can everything be a game?

58. Sure. Just give awards

59. Sure. Just add points

60. Sure. Just have fun

61. Sure. Just be a

62. Sure. Just add IT

64. So what is it all about?

65. PROGRESS
beginner
expert

66. LEARNER
Teacher

67. NEW PERSPECTIVES

68. Have (productive) fun a work
• http://www.youtube.com/watch?v=t3dgM45gwvg

69. Be inspired by oth

70. There is no
“can’t be done”
Discover
“your path”

71. Just
Reach
out

72. • Identify all the tasks you don’t like doing
• Assign these various tasks and stuff point values
• Base the rewards, like drinking a beer
• Track everything
• Modify the point values as needed
• Have success weeks and milestone prizes
What can you do?
http://www.slideshare.net/HorizonWatching/g
amification-a-horizon-watching-trend-report-
05feb2013
• Involve an expert …

73. Fun, Play, PassionHowever it is achieved
Conclusion
Never forget

74. ISBN: 978-1461462859
$152
You want it?
• Answer question correct
• Be the first
• Post photos of it with
link to Amazon
• Facebook
• LinkedIn
• Twitter
• ….
How many Rabbids
were on the slides
(including this one)

75. THANKS

76. • one pic a day, every day!
• driven by comments and likes
The new Apple 4.5. Smaller, shinier, and
faster (too eat). And bio-degradable ....
Gamification
we experience(d)
• points per publication
• „expected“ motivation by admin
• punish internal collaboration
RPI

78. Gamification Resources
Gamfication Wiki
Boook
CfC
Projector for living room