28 09-2013 important elements in responsive designing of ecommerce websites

IMPORTANT ELEMENTS IN
RESPONSIVE DESIGNING OF
ECOMMERCE WEBSITES
By TOPS Technologies
http://www.tops-int.com
http://www.tops-int.com/web-design-training-
course.html
TOPSTechnologeis-WebDesigningTraining

IMPORTANT ELEMENTS IN
RESPONSIVE DESIGNING OF
ECOMMERCE WEBSITES
• In today’s eCommerce business market it is
extremely important for the sellers to have their
business presence everywhere right from the web
to the mobile and to the tablets for a seamless
experience and to capitalize on a growing mobile
presence. As a developer or a seller there are 2
different approaches to solve this issue: Either go
and develop your eCommerce Native Application
for all the devices or to go with a 1 size fit, all-in-one
web based responsive design.
TOPSTechnologeis-WebDesigning
Training

QUESTION IS ??
• What is Responsive Design and what do you need
to take care while creating a responsive design? I
wanted to write this blog majorly focusing on sellers
who wanted to create a presence on web and
mobile but I think the content of the blog is generic
enough for even students to understand and follow
the anatomy of a responsive design.
Training

MAIN ASPECTS OF RESPONSIVE
DESIGN
• Every responsive website design has following
three aspects which makes it flexible enough to fit
to the viewing environment accordingly and
hence, looks awesome without any disturbances
or errors in design when opened through any
platform.
Training

FLUID GRIDS
• A fluid grid is the concept of developing a flexible
grid layout where website page elements sizing is
automatically set to adjust according to relative
units like percentages rather than pixels or points
as in the normal designing process. Hence the web
page fits any screen size automatically.
Training

FLEXIBLE IMAGES
• The size of the images too is set according to the
relative units so that they do not appear disturbed
or out of their containing elements.
Training

MEDIA QUERIES
• This is a responsive web designing technology in
which a web page is automatically set to adapt a
CSS style according to the browser width in the
device in which the website is opened up.
• Responsive web designing course will teach you
development of websites that can load faster and
deliver enhanced user experience without any
problems as in device-based solutions. There are
five key elements to consider for responsive
designing which can be learnt through this course.
Training

MASTHEAD
• Masthead is the top section of the website
consisting of header, logo, primary navigation
tools and search box. It is a good practice to go
with a small header with simple linear CSS for
greater flexibility in designing. The core content of
the web page should be the main focus here.
Training

Training

CONTINUE….
• However, larger and emphasized logo would help as this would be
the identification of the business website.
• Displaying the navigation menu or content is rather a difficult task on
a small mobile screen. Hence one should go for alternatives. One
can go for designing a simple menu anchor text which helps in main
navigation on small screens or can also create a header anchor that
leads the user to the menu in the footer. Left side navigation marked
with an icon of menu that pushes the content of page to the right and
slides into the page from the left would be a great idea to go with.
However the simplest of all, would be the navigation in which the
menu overlays the main content in the webpage.
• Place a search box at the right or a custom position in the header as
this would lead the users to what actually they are looking for.
Training

IMAGE GALLERY
• Better way to display products is through an
image gallery. Displaying product images can be
done in an effective way on small screens with the
use of touch friendly image carousel which allows
the user to swipe between the products with a slight
touch. Make sure you use lightweight script to build
this. This will reduce loading time and enhance the
user experience.
Training

IMAGE GALLERY
Training
 Make sure to highlight the preview of various
product views and link all the product images to
their larger counterparts. This will enable the user to
have a better view of product.

PRODUCT DESCRIPTION
• A description guides user about the product
and hence is an important requirement in
website design.Making description containing
price, name or rating of the product above its image
will provide users with the necessary product
information, while on the other hand the rating of
the product displayed with stars and review count
information provided along side of the product can
be very helpful to the smart phone users who
usually shop through their phones.
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PRODUCT DESCRIPTION
Training
• You can always have a share button placed near
the information of products as this can be great way
of promoting the products of the seller. Placing
additional elements like quantity field, size
dropdown and add to cart button can be of great
help from user’s perspective.

AUXILIARY INFORMATION
• Once the logo, menus, products and their
description are displayed, one can opt to showcase
information like related products and product
reviews which is important but not mandatory.
• These elements can give a buyer idea of similar
products and about the quality of products supplied
by the organization or business.
Training

FOOTER
• Footer is the last but one of the most important sections of a
website mandatory to display. This should include
• Navigation links which is the best way of leading the user to
main site navigation and other sections of the website for
better user experience
• The information including the customer service numbers and
email id which can give the user contact information about the
organization. You can also place a back link that directs the
user to top navigation menu as this can also be a way of
improving the user’s experience. Hence a better user
experience is provided with a footer section, an important
element for responsive web design.
Training

SUMMARY
• Those looking to learn this technology should join a
web designing training institute for the best help. At
a web designing training institute one can learn the
latest web design technologies along with the
aspects and elements of responsive designing too.
• Bio
• http://www.tops-int.com/blog/important-elements-in-
responsive-designing-of-ecommerce-websites/
• Web Desighning in Ahemdabad
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WEB DESIGHNING IN AHEMDABAD
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28 09-2013 important elements in responsive designing of ecommerce websites

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28 09-2013 important elements in responsive designing of ecommerce websites