Keynote presentation on influencer content marketing at the B2B InTech & InProf conference, London, England, UK in 2016. Lee Odden, CEO of TopRank Marketing.
25. #B2BInTech #B2BInProf @leeodden
What Does it Mean for B2B?
Technology Marketers
• Supports Product MarkeDng
campaigns
• Provides PR with SMEs to
use in media relaDons,
earned media content
• Works with social media
community engagement
Professional Services
Marketers
• Influencer content supports
referrals (validaDon)
• Internal influencers co-creaDng
with industry influencers boosts
expert status
• Influencer content supports
content markeDng, PR, client
markeDng
Helps B2B Brands Become More InfluenDal
37. #B2BInTech #B2BInProf @leeodden
Map Theme to Content, SEO & Influencers
Brand Story / USP
= Themes, Topics, Keywords
Customer Pain/Goals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content