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SEO and PR for Digital Public Relations

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TopRank Marketing Agency
TopRank Marketing Agency
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Improve Online Marketing with SEO & Digital PR 10/29/08 Lee Odden TopRank Marketing .com
[object Object],[object Object],[object Object],[object Object],[object Object]
Public Relations SEO Digital PR
[object Object],[object Object],[object Object],[object Object],[object Object],Fish Where the Fish Are
MSNBC Digital Network (37.6m) Yahoo! News (34.9m) CNN (33.4m) AOL News (22m) NYTimes.com (17.6m) Tribune Newspapers (15m) Gannett Newspapers (12.4m) ABCNEWS Digital Network (11.5m) Google News (10.5m) Source: Nielsen Online June 2008
64% of journalists report that they use either Google or Yahoo! online news services to follow the news. Source: TEKgroup International/Bulldog Reporter Study Sept 2008. Journalist Use of News Search
[object Object],TopRank Journalist Survey
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TopRank Journalist Survey
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TopRank Journalist Survey
[object Object],[object Object],TopRank Journalist Survey
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TopRank Journalist Survey
[object Object],Features Benefits Buy! G o o g l e Customer Searcher
[object Object],Facts Experts Trends Trusted Source Researcher Media Relationship G o o g l e
Push PR Pull PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pull = SEO
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Press Release Optimization
Press Release Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Press Release Optimization
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Press Release Optimization
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Press Release Optimization
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Newsroom Optimization Pickup Wire Service Pickup Blog Post Pickup Book mark Pickup Blog Post Book mark
[object Object],[object Object],[object Object],Why Optimize A Newsroom?
Online Newsroom ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Usability Tips for Newsroom
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PR Tactics That Affect SEO
SEO Isn’t Optimizing Parts
SEO Is Holistic
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[object Object],[object Object],[object Object],Digital PR Takeaways:
Thank You! Contact: Lee Odden Toll Free: 1 877 872 6628 Email: [email_address] Company: TopRankMarketing.com Blog: TopRankBlog.com Twitter: @leeodden

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SEO and PR for Digital Public Relations

  • 1. Improve Online Marketing with SEO & Digital PR 10/29/08 Lee Odden TopRank Marketing .com
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  • 3. Public Relations SEO Digital PR
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  • 5. MSNBC Digital Network (37.6m) Yahoo! News (34.9m) CNN (33.4m) AOL News (22m) NYTimes.com (17.6m) Tribune Newspapers (15m) Gannett Newspapers (12.4m) ABCNEWS Digital Network (11.5m) Google News (10.5m) Source: Nielsen Online June 2008
  • 6. 64% of journalists report that they use either Google or Yahoo! online news services to follow the news. Source: TEKgroup International/Bulldog Reporter Study Sept 2008. Journalist Use of News Search
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  • 31. Thank You! Contact: Lee Odden Toll Free: 1 877 872 6628 Email: [email_address] Company: TopRankMarketing.com Blog: TopRankBlog.com Twitter: @leeodden