How to leverage the power of Google analytics to track your website activity and online marketing results? Expert from Top Floor Technologies helped you to use Google analytics to its full potential. Workshop led you to learn how to configure Analytics, create reports and fix some common tracking issues.
2. Top Floor Technologies Website Design & Development Search Engine Marketing Web Analytics & Conversion Improvement Maximizing Online Marketing Resultsfor Hundreds of Businesses Since 1999
3. Getting the MostFrom Today’s Workshop Write down three key learning points that you’ll begin putting into action within the next two weeks. Then – follow through!
4. What is Google Analytics “ Is the next generation web analytics tool from Google that shows you how people find your site, how they navigate through it, and how they become customers “ -Google
5. How To Create and Setup A Basic Google Analytics Account
6. Sign Up for A Google Account http://www.google.com/analytics/sign_up.html
32. Key Performance Indicators Visits The number of times your visitors has been to your site (unique sessions initiated by all your visitors). If a user is inactive on your site for 30 minutes or more, any future activity will be attributed to a new session. Users that leave your site and return within 30 minutes will be counted as part of the original session.
33. Key Performance Indicators Total Goal Completions If goals are configured, the total number of visitors who have completed all elements defined for this particular goal.
34. Key Performance Indicators Goal Conversion Rate In the context of Campaign Tracking, The goal conversion rate is the percentage of sessions on a site that result in a conversion goal being reached on that site.
35. Key Performance Indicators Bounce Rate Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.
36. Key Performance Indicators Traffic Sources Identifies where visitors to your website originated. These are broken up into sources such as Google, Yahoo, Direct, Referral. Which are then further defined by Medium: Google (CPC) and Google (Organic).
37. Key Performance Indicators Keywords Keywords are associated with external search engines. The keywords or search phrases show how visitors found your website.
51. Social Media Boot Camp When: June 24th 2011 What: Teach you how to monitor conversations and brand-mentions on the web, allowing you to be proactive with your customer-base. More Info: topfloortech.com/seminars/social-media-bootcamp