Here are the slides I used when presenting at the recent Career Junction Exchange Information event in South Africa. The key take away from the session was Do Not Turn Your Back On Talent. Mobile Internet growth in South Africa is huge and about to boom even bigger. By the end of 2011 there will be at least 7.2m Mobile Internet users.

2. Mobile Recruiting 2011 Who am I ? Dave Martin, MD, Allthetopbananas.com Editor, MoRecNews.com Twitter @Topbananas, What do I know about Mobile Recruiting? Working with mobile internet for last 11 years. Launched first UK job search iPhone App. Founder of global leader in Mobile Recuriting

3. Mobile Recruiting 2011 What mobiles are in the room? How many iPhones? How many Blackberrys? How many Androids? Who’s left?

4. Mobile Recruiting 2011 How many Resumes / CVs are sent by Fax or post?

5. Mobile Recruiting 2011 Quick look at Mobile history… 1973 – First Mobile Phone - Motorola DynaTAC 8000x 1992 – The first job board, Online Career Centre, USA 1993 – First UK person to person SMS 1998 – First Data Access (a ring tone download), Finland 1998 – WML 1.0 aka WAP 1999 – Monster.com is launched 2001– High speed 3G data access, Japan 2002– I was in a field testing Mobile News Services with BT / O2 network launch of 3G in their test area the Isle of Man 2007– 295m 3G subscribers worldwide and 852m WiFI installations

6. Mobile Recruiting 2011 It is not mobile hype, it is mobile maturity The Mobile is 38 years old The Job Board is 19 years old Mobile Internet is 13 years old iPhone is 4 years old Android is 3 years old The last 3 years has seen Mobile Internet mature

7. 2014 Mobile Web overtakes Desktop web.

9. Mobile Recruiting 2011 Within 3 Years everyone in this room will use or consume Mobile Recruiting Services

10. Mobile Recruiting 2011 Mobile platform market in USA % US Mobile Internet Usage

11. 40% of all Tweets from mobile web. 200m Facebook users active via mobile. Increase the return on your social recruiting with mobile.

12. Mobile is personal. Ideal for job seekers to search and learn. Let mobile bring your employer brand and opportunities together.

14. Acquiring Talent

15. Employer Branding

17. Mobile Recruiting 2011 Your app will have its own page in AppStore or Market Place

19. YouTube

20. Blogs

21. Job Search

22. Jobs on Map

23. QR Code Scanning

24. Learn about Pepsi

26. Mobile Recruiting 2011 PepsiCo iPad job search

27. Mobile Recruiting 2011 PepsiCo iPhone job search

28. Exclusively available in 2011 from Career Junction