Belgikako HET BELANG VAN LIMBURG egunkariak 2011ko martxoan ekin zion Hyperlocal egitasmoari. Bart Bijnensek proiektuaren nondik norakoak kontatu zizkigun <a>TOKIKOM jardunaldietan</a>.

3. Bart Bijnens HYPERLOCAL

4. • Hyperlocal citizen journalism as a challenge for
the traditional media
- General overview
- Het Belang van Limburg
- 10 lessons we have learned

5. • Everybody is a journalist
- Why do citizen journalists even exist?
- What’s the difference?
- Problems?

6. Difference professional – citizen journalists
Model Professional journalist Citizen journalist
Attitude Objective Involved
Reference group Colleagues Citizens
Agenda Official Public
Sources Official Citizens
Information Complete Pragmatic
Framing Factual Authorisation by citizens
Focus Positions Community
Methode Interviews Dialogues
Purpose Scoops Involvement

7. Where to find each other?

8. Belgian Limburg
Flemish province
Capital: Hasselt
Number inhabitants: 845,000
Euregion: Aachen, Liège, Maastricht
CONCENTRA MEDIA IN LIMBURG

9. CONCENTRA MEDIA

10. CONCENTRA MEDIA

11. HET BELANG VAN LIMBURG - Baseline

12. BASELINE
Limburger and world citizen
‘Belang van Limburg’ =
‘In the interest of Limburg’
Name = programme
HET BELANG VAN LIMBURG - Numbers

13. Net sale
100,000
HET BELANG VAN LIMBURG - Numbers

14. 83%Market Share
HET BELANG VAN LIMBURG - Numbers

15. 70% Subscribers
30%
Non-Subscriber Sale
HET BELANG VAN LIMBURG - Numbers

16. Target group
All inhabitants
All ages
All social levels
HET BELANG VAN LIMBURG - Target group

17. Volume
80 pages
National/international news section
Regional news section
Sports section
Culture section
HET BELANG VAN LIMBURG - Numbers

18. Further on
HET BELANG VAN LIMBURG - Further on

19. Centipede Reader’s Page
We answer all questions
Service
• Last minute tickets
• Lost and Found
• Who can help?
• I’m looking for (collectors)
Oops! Rectifications
HET BELANG VAN LIMBURG - Further on

20. Good News

21. Magazine
Fashion
Leisure
Food
Multi Media
Tourism
Cars
Books
HET BELANG VAN LIMBURG - Extra

22. Service
HET BELANG VAN LIMBURG - Service

23. Call us!
Tax declaration
Investing
Christmas or Easter cooking
Education
HET BELANG VAN LIMBURG - Service

24. We help you!
Walking and cycling in Limburg
Stop smoking
Lose weight
Preparing for a marathon
Political debate in your community
Invite an asylum seeker
HET BELANG VAN LIMBURG - Service

25. Community
building
HET BELANG VAN LIMBURG - Community

26. Baby special
1992: ‘in paper’
1996: supplement
2007: 5,330 babies
2012: 7,000 babies
HET BELANG VAN LIMBURG - Community

27. First Class
365 schools
580 classes
10,000 students
HET BELANG VAN LIMBURG - Community

28. People who passed
their exams
All exam results
HET BELANG VAN LIMBURG - Community

29. Made in Limburg
Local economy website
HET BELANG VAN LIMBURG - Economy

30. Entertainment
Wanatoe Award for local
artists

33. Prize for best immigrant student
since 2006

34. Fund Raising
A Heart For Limburg

35. Fund Raising
A Heart For Limburg

36. And then we went
HYPERLOCAL

37. Why?
- Geographical community is the link
- This is where we make the difference
- Commercial opportunities

38. Strategy
Maximise
established links
with local
community
HET BELANG VAN LIMBURG - Basic

39. Strategy
Ensure that each contact
brings best possible
financial return
CONNECT – BIND –
EDUCATE - CONNECT
HET BELANG VAN LIMBURG - Basic

40. New techniques bring new
possibilities to make better
news products and to create
a stronger community spirit.
 Combination of regular
journalists and citizen
journalists

41. HET BELANG VAN …

42. HET BELANG VAN…
(name community)
• 48 communities, 48 websites
• Extra supplement in weekend newspaper (10 editions)
• Since March 1, 2011
• ‘Ping pong’ website - newspaper

47. HET BELANG VAN…
(name community)
• Het Belang… = very strong brand
• 7.000 registered citizen journalists
• Sales increase (new advertisers!)
• 95 % in print (conservative local advertisers)

48. HET BELANG VAN…
(name community)
• Facts
• Service
• Connecting people
• News for the people, by the people
• THERE IS NO SUCH THINGS AS SMALL NEWS

49. Challenges
Challenges
2.Generate enough money
3.Reduce costs
4.Generate enough
relevant content
(attract 25% of inhabitants
on weekly base)
5.Organise newsroom
6.Widen base

50. How does it work
www.hbvl.be

51. 10 lessons
1. Be first

52. 10 lessons
2. Be your local Facebook

53. 10 lessons
3. Be young

54. 10 lessons
4. Be mobile

55. 10 lessons
5. Be a strong brand

56. 10 lessons
6. Be a community manager

57. 10 lessons
7. Be a missionary

58. 10 lessons
8. Be a team player

59. 10 lessons
9. Be reliable

60. 10 lessons
10. Be involved

61. What brings the future?
- Citizens and journalists: unite
- Start multi-disciplined initiatives
- Create your own hyperlocal universe

62. Thank you for your attention
© Concentra Media