Using Blogs to Leverage Your Brand

1. Toolulu.com
Using Blogs to Leverage Your
Brand
Presented by:
Deb Averett & Christy Nelson
Co-owners of Toolulu, Inc.

2. Toolulu.com
State of the Blogosphere
• Over 15 million Wordpress publishers.
• 200 million people visit one or more
Wordpress.com blogs a month.
• Anywhere from 10k-15k new Wordpress
blogs are created daily.
Source: http://en.wordpress.com/stats/

3. Toolulu.com
Who Do Consumers Trust?
• 90% trust
“completely” or
“somewhat” a
recommendation
from people they
know.
• 70% trust consumer
opinions posted
online.

4. Toolulu.com
How Do I Begin?
• Start your own
– Blogger, Wordpress,
Typepad
– Update website to
include a blog feature

5. Toolulu.com
Get a Game Plan
• What is your
purpose?
• What kind of
audience do you want
to reach?
• What are you trying to
promote?

6. Toolulu.com
How to Find Bloggers
• Finding a group of core bloggers is key.
– Google Blogsearch
– Twitter search
– Word of mouth
– Technorati

7. Toolulu.com
Build Relationships
• Follow on Twitter
• Become Facebook fan
• Link to them
• Promote
• Attend events

8. Toolulu.com
Pitches: What Not to Do
• Email Blasts
• Generic “Dear Blogger” pitches
• Requirements
– Deadlines
– Embargoes
– Asking for positive reviews

9. Toolulu.com
Pitches: What to Do
• Know what they write about
• Be genuine
• Make sure your pitch is relevant to their
blog
• Use a conversational style
– Avoid sending typical press releases when
possible

10. Toolulu.com
Toolulu
• Follow our blog at toolulu.com for more
tips and tricks on how to build your online
presence.
• Classes coming up: Social Media 201 &
Social Media Gets You Leads- see
toolulu.com for more details.