There are only 2 ways to get more revenue: get more leads, or get better at converting the ones you do get. This quick business session explores both, but with a particular emphasis upon finding the missing money from poor lead conversion.
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TNP Conference 2013 The Casanova Strategy: getting paid for love
1. G e tting p a id fo r lo ve !
The National Partnership Conference 2013
Tony Vidler
2. W
ould you like more leads....
Or to find another $400,000 in your
business?
Or both?
3. Super Profit Formula:
The QUANTITY
(no of prospects x conversion rate)
X
(no sales/client x average sale/client)
QUALITY
X LEVERAGE (systems/capital/etc – time & capacity)
X MARGINS (cost of sales + expenses as %)
= SUPER PROFIT
4. Key stats
Year Total
Phone Calls
600
Appts Made
240
INTERVIEWS
216
CLOSING
160
Avg Sale
1500
NO of SALES
80
API
120,000
COMM
$216,000
Phone Ratio
2.50
Calls to Closing Int's
3.75
Closing Ratio's
2.00
AP per Sale
$1,500
Call Value
$360.00
C.I. Value
$1,350.00
6. DESIRE...
Download
Whitepaper
Newsletter
or ezine
subscription
Views
Video
1 on 1
interaction
SALES
PROCESS
View
LinkedIN &
website
INTEREST
(Intrigue...)
ACTION
Follows on
Social Media
Listen to
Podcast or
webinar
Google
you
Follow
Blog
Publicity,
Advertising,
or Presence
ATTENTION
Engagement Marketing for Professionals
11. The Marketing Casanova’s Love Tactics
1. Love LinkedIN – network & prospect
1. Content rich website – Love giving good content
1. Branded email marketing – Love those who once
loved you
2. Blog once per week – Love helping & guiding
3. COI/referred lead s y s te m – True Love!
Notas do Editor
Part of the objective is to create Top Of Mind Awareness – have them thinking of you first. They don’t do that from one contact. Demonstrate persistence, patience, knowledge, value, helpfulness…..draw them to you at the time of their choosing, and at the time of their greatest need.