How to use Social Media marketing for Business

1. Social Media Marketing
Speaker
Tony Treacy
of
eConsultants.it Ltd.
Copyright 2009 eConsultants.it Ltd. All rights reserved. www.econsultants.it

2. What I’ll be covering…
What it is
How to get it wrong
How it really works
What you want to achieve by using it
Types of sites and how to use them
Some free tools & resources
Copyright 2009 eConsultants.it Ltd. All rights reserved. www.econsultants.it

3. What is Social Media?
For marketing purposes, social media sites are any
sites where you can connect with other people and
add your own content
(articles, videos, comments etc.)
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

4. How to Get It Wrong
People don’t go on social networking
sites to hear your sales pitch!
More Free Traffic At Vinefire and Make Some Cash While You Do It
http://tinyurl.com/c3ybwa
People do use social networks to talk to
their ‘friends’!
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5. The Negatives
Social Media doesn’t work
Social Media users aren’t buyers
Social Media isn’t worth the time I
have to put into it
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

6. 4 Questions to Ask Yourself
• Who are you?
• What do you have?
• Why do they need it?
• How can they get it?
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

7. How Does It Work?
There are two targets and two weapons
It’s a waste of TIME to bounce around social media sites
without understanding if they are networking or
linkbuilding sites
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8. What do you want to achieve?
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9. Characteristics of Linkbuilders
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11. Typical Linkbuilding Sites
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13. Social Linkbuilding is about…
Getting the search engines to love your site
Creating as many backlinks as you can
making as many of those links ’words’ you
want to rank for
e.g. http://www.tonytreacy.co.uk/socialmedia
Should be Social Media (This is anchor text)
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14. Social Media Tools
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15. Characteristics of Networkers
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18. Typical Networking Sites
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20. Twitter is about…
• Branding You
• Creating awareness of who you are and what you do
• Being part of the ‘conversation’
• Driving targeted traffic to your site
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22. Social Media Tools
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23. Facebook is about…
• Branding You
• Having Fans of your Page
• Being part of the ‘conversation’
• Being considered ‘The Authority’ in your niche
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25. Social Media Tools
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26. Summary
1. Brainstorm what you want to achieve with social
media and prioritize those goals
2. Determine what method - networking or linkbuilding -
you’ll use to achieve your goals
3. Find the most important social media sites you’ll
need to target - considering your niche and your
goals
4. Spend a little time each day reaching out, publishing
content or connecting with people on the sites you’re
targeting
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

27. Free Guide
This free guide is part of my social strategy for list
building, social networking and linkbuilding
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

28. Contact
Website: www.eConsultants.it
Main Blog: www.TonyTreacy.co.uk
Social Media Blog: www.TonyTreacy.co.uk/socialmedia
Email: tony.treacy@econsultants.it
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it