1. ORGANIZATION NAME
Marketing Solutions
SlideShare Leads
LinkedIn Confidential ©2013 All Rights Reserved

2. ORGANIZATION NAME
SlideShare Leads
• SlideShare Leads Overview
• Lead Form Set Up
• Basics
• Creating Campaigns
• Advanced Options
• Custom Questions
• Lead Collection
• Exporting Leads
• Case Studies
• Best Practices
• More Information

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SlideShare Leads Overview
Any paid SlideShare Channel can collect leads
• Silver: 30 leads/month
• Gold: 75 leads/month with Geo targeting
• Platinum: Unlimited leads, with Geo targeting and Custom questions

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Lead Form Set Up
From the Pro Dashboard, click “Start a campaign”

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Lead Form Set Up

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Lead Form Set Up: Basics Part I
Preview (yellow box on right)
Shows preview of form as changes are made
Campaign name: For internal reference only
Title: A short question/call to action at the top of the lead form
• Default is “Want to know more about our products?”
Subtitle: A short phrase (140 characters max) to follow up to title
• Default is “Give us your contact info and we’ll get back soon with details.”

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Lead Form Set Up: Basics Part II
Geography: Options are:
• Worldwide
• United States
• Western Europe
• Individual countries
• Content is viewable
worldwide, but lead forms are
only shown to selected
geography
• Only available with Gold and
Platinum Accounts
• It is not possible to select
multiple geographies
Company/Organization: Checking
“Yes” will include on form
Show message field: Checking
“Yes” will include blank Message in
lead form

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Lead Form Set Up: Creating Campaigns
Show Lead Form on: Can specify
whether to include lead form on
• All my uploads
• Same form will appear on all
uploaded presentations
• Uploads tagged…
• Lead forms will only appear
on presentations with specific
tags
• Choose uploaded file…
• Lead forms will only appear
on specific presentation

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Lead Form Set Up: Advanced Options
Show “Get in touch” button: Yellow
button appears at bottom of every slide of
presentation; clicking immediately brings up
lead form
Position of lead form: Options include:
• Inside the player
• Before last slide/page or end of video
• After slide 10/page 1/120 sec of video
• After selected slide (only available when
specific presentation is selected)
• On file download
• When a presentation is downloaded
• Make form compulsory to view further
• Form cannot be skipped and must be
filled out in order to proceed
Collect phone numbers?: Checking “Yes”
will include on form
Collect postal address?: Checking “Yes”
will include on form

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Lead Form Set Up: Custom Questions
Custom Question 1: Question (75
character max) can be added. You
can create yes/no questions, open
field, or drop-downs.
Answer Choices: For open-ended
questions, leave blank; for multiple
choice questions, list one answer per
line
(+ Add question): To add additional
questions
Platinum Accounts can also add custom questions and multiple-choice answers

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Lead Collection
From the Pro Dashboard, click “View leads”

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Lead Collection Overview
Campaign Name
For internal
purposes only
Files included
Presentations in
the Campaign
Total Leads
Total Leads
collected, (and via
SlideShare and LinkedIn
content ads)
Status
Active or stopped

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Exporting Leads
Leads collected on SlideShare can be exported in several ways
Downloading a CSV file
• Click on a Campaign Name in Leadshare Campaigns overview
• Choose period of time from “Download CSV” dropdown and file is created
CRM Connectors
• SlideShare Leads connect seamlessly with:
• Eloqua
• Marketo
• Via Launchpoint (a third party app)
• Salesforce
• Via Slide2Lead (a third party app by Mansa Systems)

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Case Studies
http://www.slideshare.net/slidesharepro/ac
heivers-slide-share-case-study
Acheivers SlideShare Case Study
http://www.slideshare.net/slidesharepro/h
ow-marketo-uses-slideshare-for-inbound-
marketing-and-lead-generation
How Marketo Uses SlideShare for
Inbound Marketing and Lead Gen

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Best Practices
• Always position lead form within player
• Always include lead form on download
• Always show “Get in touch” button
• For lead form, ask for only as much information as necessary
• Incentivize the form
• For example, provide something (eBook, whitepaper) if the form is filled out
• Customize the Call to Action (CTA)
• Use different CTAs depending on the content (organize by tag or individual
assets)

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More Information on SlideShare Lead Gen
Marketo „s 10 tips for using SlideShare for Lead Generation (2013)
http://www.marketo.com/_assets/uploads/10-Tips-for-Using-SlideShare-for-Lead-
Generation.pdf
Hubspot‟s 7 ways to Optimize Lead gen on SlideShare
http://blog.hubspot.com/blog/tabid/6307/bid/33461/7-Ways-to-Optimize-Your-
SlideShare-Presentations-for-More-Traffic-Leads.aspx
CMI: Use SlideShare to Turn Your Marketing Channels into Lead Gen Tools
http://contentmarketinginstitute.com/2013/07/slideshare-turn-marketing-channels-into-
lead-gen-tools/