3 Website Tips to Outperform Your Competitors 1. Use a call to action 2. Capture leads 3. Use Retargeting Software

1. 3 Website Tips to Outperform
Your Competitors
Tony Shap

2. How to Outperform Your Competitors
……………………………………………………………………………………………………………………………………………………………………….......
Some businesses were strong before they ever had
to go online. They had brand recognition, great
products and services, and loyal employees who
understood the marketplace.
These are companies like Pfizer and Apple. While
they, and other behemoths, have engaged in the
online platform, it does not mean that they are
invincible. With the right tactics, their market share
can be stripped away.

3. 1. Have a Strong Call to Action
……………………………………………………………………………………………………………………………………………………………………….......
Great businesses inspire inspiration in their team members
and customers. You have to know what it is that sets you
apart.
Kleer-Fax, Inc., maker of back-to-school and office supplies,
has a barcode resembling an American flag on its site that
says "Help Create American Jobs." When clicked, people see
an interesting report on the eroding American
manufacturing community. Being perhaps the last US
manufacturer left in this industry, many people consider
their brand.
Other calls to action can include "Free Shipping Now," or
"Plant a Tree in the Rain Forest." If it's as simple as clicking a
mouse, people will be doubly inspired because it helps them
get involved in something they care about.

4. 2. Capture Leads
……………………………………………………………………………………………………………………………………………………………………….......
Companies like Boberdoo.com offer lead capturing
software. This helps you create a platform to
increase good leads, and it's much easier than
trying to perfect your own method.
If you are looking to be in the lead generating
business, then it's okay invest the hours and money
into the process of coming up with your own way,
but if that is not your business, you're best going to
a professional, just as you do with your tax and
legal matters.

5. 3. Use Retargeting Software
……………………………………………………………………………………………………………………………………………………………………….......
Retargeting is perfect for young companies with a
limited budget. There is some risk in that the level
of quality in the code that is produced is lower, but
for other advantages, such as that it can be
portable and self-hosting, it can be worth it.
Add to this the opportunities for trial and error, and
many small business owners find that retargeting is
a great way to learn an important aspect of web
marketing that some larger companies are ignoring.

6. Contact us for a consultation
(805) 870-5025
http://tonyshap.com/consulting/
……………………………………………………………………………………………………………………………………………………………………….......