Social Media and Virtual Worlds in Marketing Presentation for Fuqua MMS Students

1. Marketing meets Social Media and Virtual Worlds Tony O’DriscollFuqua School of Business

2. The Era of the Digital Native

3. Webvolution 3Di Web 2.0 Web 1.0 Access Find Share Participate Co-Create Collaborate ValueProposition PosterChildren

4. Web 1.0: Yahoo versus Google Banner Ads Search Based Ads

5. Web 2.0

6. Michael Wesch’s Story

7. User Generated Alternatives

9. Outline the key Web 2.0 Tools and Incentives You Would Use(5 Minutes)

10. Here’s What Happened !

11. Ford Learns from GM

12. Web 2.0 + Wireless = PersoLocoLization

13. Here Comes the Immersive Internet!

14. 3Di: Defining Virtual Worlds Second Life is some unholy offspring of the movie The Matrix, the social networking site MySpace and the online marketplace eBay Business Week Sources: Business Week April 2006, The Economist. Living a Second Life, Sept. 28, 2006

15. Virtual World Economics Clearly of social activity migrates to synthetic worlds, economic activity will go there as well. The volume of annual trade in synthetic worlds already exceeds $2B Castranova

16. Brands in Second Life

17. GM Trumps Toyota in SL Scion Island Motorati Island Control Curation

18. MTV: Couch Potatoes to Mouse Potatoes Passive Media Immersive Media

20. FromBROAD SEGMENTATION to DYNAMIC PERSONALIZATION

21. From ONE-WAY TRANSACTION to DYNAMIC INTERACTION

22. From CONTENT CREATION to EXPERIENCE CO-CREATION