Focus Company Summary 2011

1. Get to know more of Asia with us.

2. About Us
Company Facts
Focus Company Co., Ltd. is a professional full service market
research company based in Seoul, Korea. We provide
accurate market data through latest technology and useful
insight into Korea and Asia to growing global businesses
domestically and around the world through our years of
experience. Ever since establishment in 2001, Focus
Company has continually done over 350 research projects
per year to clients in major industries. At Focus we don‟t
just deliver raw data, we provide insight and strategies to go
with the raw data to ensure our Client‟s success.
Established: October, 2001
Employees: 72 (as of April, 2011)
Turnover: 7,000,000USD Proud Member of
Head Office: Seoul, Korea
Regional Office: Busan, Korea

3. About Us
Reliable
Our top priority at Focus Company is to provide our clients with accurate
data and information. Our quality control process is to involve senior
researchers to examine every step, every result, and every one involved to
make sure we deliver the most accurate information to our clients.
Fast
We do not rush, but we systemize every process so that our researches flow
fluidly. Our teams of experts are continually trained on the importance of co-
ordination and co-operation to minimize procedural errors. Also we utilize
the latest IT solutions to make sure that we deliver quality results with
efficiency and speed.
Insightful
Utilizing our past experience of 10 years in the market we create options
and provide new insight on top of reliable data. We provide quality consulting
and create educational training programs for our clients and have a support
system to assist them through out the whole process.

4. About Us
Asia Pacific Coverage
Focus Company is based Korea
in Seoul, Korea but we
have coverage of Asia China Japan
Pacific through our
reliable partners. Our India
network partners are in Taiwan
China, Japan, India, Taiwan,
Singapore, Thailand, Thailand Vietnam
Vietnam, Indonesia, and
Malaysia and our strength Malaysia
lies in FMCG, IT, Singapore
Communications, Financial.

5. Our Services
Marketing Research
 New Product‟s Market Potential, and Demand Forecasting Study
 Consumer Behavior and Attitude & Usage Study
 Market Segmentation, Targeting, and Positioning (STP) Study INSIGHT
 Marketing Activity and Business Performance Measurement Study
(Product Power/Price Competitiveness/Distribution/Advertisement Effect There are 2 types of Market Research Companies...
 Customer Satisfaction Index (CSI/ICSI/ESI/PSI) and Monitoring Study
 Companies who provides just data
 New Product Needs and Customer Value Study VS
 Company who provides “Insight and
 Brand Power and Brand Equity Measurement Study
Strategic Solutions” as well as raw data.
 Price and Distribution Study
 Customer Recommendation/Customer Value/User Experience Study FOCUS Company has always looked past simple data
and all of us at Focus are trained to think like
Public Opinion Survey problem solvers rather than simple statisticians.
 Public Opinion and Social Opinion Study
 Field survey and Research on actual conditions in each Business Sector
 Research demand and performance for policy making

6. Past Projects
New Product Development Research Market Performance Research
 Evaluation and comparison on reference books for middle/high
 U&A and New Product demand research on a ballpoint pen
schools
 New town product development research
 Research on baby food price competitiveness strategy
 Lab products research targeting on dentists (Germany)
 Make-up package testing
 New wireless Internet business model development research
 Research on advertisement effect for online open market business
 Strategy research for releasing „well-being‟/healthy snacks
 Research on stationery distribution status and distribution strategy
Forecasting Demand Research
 Demand research on attending in 2012 exhibition in overseas
Customer Satisfaction Survey
 Demand forecasting and computer application research about New
 Korea Service Quality Index (KS-SQI) Research
PC2TV Business
 Customer satisfaction research on public institutions
 DTV demand forecasting and research on its main cause of error
spread  Satisfaction research on the Ministry of Knowledge Economy affiliated
organizations
 Demand research on 2010 F1 GP - Initial Survey
 Customer Satisfaction research on security from the National Police
Agency
Market Strategy Research  Monitoring research on JDC authorized duty-free shops service
 SMEs‟ globalization tactics and failures after the 97‟ financial crisis.
 Vietnam‟s mobile communication market segmentation study
U.S. „H‟ mobile communication repositioning research strategy
Brand Management Research

 „Engine Oil‟ target setting research
 Lingerie brand BPI survey and repositioning research
 Apt. complex move-in brand/product/service awareness research
Customer Value /User Experience Research  Stock company brand awareness research
 CEM (Customer Experience Management) agency development  Research for positioning hospital brand identity
research
 UX (User Experience) project

7. Major Clients
IT/TELECOMMUNICATIONS PR/MARTKETING
CONSTRUCTION NEWS/MEDIA
FMCG/LIVING FINANCIAL

8. Facilities
FOCUS company has 2 FGI rooms fully equipped with high end audio and video systems. The FGI rooms are
equipped with real-time broadcasting capabilities making it possible for international clients to view the
interviews either at the office or home. Also a monitoring(mirror) rooms are attached to all FGI rooms for
clients to view the interviews or group sessions in detail.
FGI Rooms Mirror Rooms CATI Facility
Seating capacity: 10 ~15 (FGI Room) Seating capacity: 8 ~12 (FGI Room) Seating capacity: 60 (FGI Room)
Supporting equipment: Live internet Supporting equipment: Wifi internet, Supporting equipment: Wifi internet,
broadcasting system, beam projector, Simultaneous translation system In-house Monitoring System
audio/video recording system

9. Online Panel
Independent Panel Operation Web Survey System
Maintaining panels according to hierarchical subdivision‟s
(gender, age, area etc) quota sampling Survey
Response
▶www.mypanel.co.kr
▶Research Portal Solution ▶ON-LINE Questionnaire
Organised Questionnaire– Off-line On-line Questionnaire

10. Key People
CEO Choi, Jeong Sook Director Hyun, Gun Taek Director Yim, Hyun Chul Director Kang, Youn Mo
Experience Experience Experience Experience
 28 years of market research experience  20 years of research experience  Director at the Nuri-telecom  15 years of market research experience
Current  Previous  Previous
  Manager at the DaeHong Comm.
– The Vice Team Manager at the JungAng – The Strategic Director at the JoongAng
 Vice-chairman of the Asia-Pacific Research
Marketing Forum Marketing Research  Manager at the Nara Comm. .
– The Senior Researchers at Research Korea
– The Senior Researcher at the DongSuh
 Chairman of the Korea Venture Business  Manager at the Gumgang Comm.
Research
Women’s Association
 Current (2008~2011)  Deputy-Manager at the DongBang Comm.
 Manager at the Consumer & Social – Lectures at the Korea Productivity Center
Research Division of AC Nielson • PR Research Application Strategy
 Deputy Director at the Marketing Division • Market Research on New Product Development
in Nara Communications Inc.
Academic Background Academic Background Academic Background Academic Background
 Graduate School of Business  Master of Mass Communication & Journalism  Bachelor of Sociology at YonSei Univ.  Master of International Business at the
Administration, Sogang University, at the Graduate School of ChungAng Univ.  Master of Advertising and PR at YonSei Univ. Graduate School of GangWon Univ .
Marketing MBA  Achieved the Master course on Qualitative  Master of Business Administration at  Qualified as a Korea Productivity Centre
 Graduated Ewha Womans University, Market Research at the DongGuk Univ.
SeoGang Univ. CS Consultant
Department of Social Science, Sociology
 Achieved the Advanced Management
Program (AMP), Seoul National
University

11. Offering Core Business
Improvements to achieve
maximum Performance
3/8/9th Floor 144-4 ES Tower, Samsung-dong, Gangnam-gu, Seoul, Korea Tel: 82-2-556-6440 Fax: 82-2-556-6488
E-Mail: frc@frc.co.kr, Website: www.focuscompany.co.kr