Mining Crew Employer kit

Mining Crew
Recruitment &
Advertising Media
Kit 2012
Introducing the latest in Automated Scr

ds in mining
recruitment

www.miningcrew.com.au | Innovative Solutions in Mining

Become your own recruitment
Soaring Cost of Recruitment
agency at a fraction of the cost.

One of the many challenges of recruitment is the time
investment to screen large quantities of resumes to find a
handful of suitable candidates.

The only solution until now has been to pass this process on to
a recruitment agency to do the screening for you. This often CONTACTS
comes at a cost of up to 24% of first year salaries.
To learn more information or to book
So what does a typical recruiter actually do? your advertising space on the Mining
Crew website contact:
• Place ads on employment websites
• Build their database of candidates. NATIONAL RECRUITMENT MANAGER
• Manually screen their database. Suzanne Carbone
Ph: 1800 692 739
Introducing The Latest Mobile: 0400 996 592

Innovation
Fax: (03) 9863 8010
Suzanne@miningcrew.com.au
In Recruitmentunique screening technology
Mining Crew have developed a
Technology
NATIONAL ACCOUNT MANAGER
and job placement service that automates the entire Steven Cook
recruitment process, saving you thousands in recruitment fees. Ph: 1800 692 739
Fax: (03) 9863 8010
1. Specify the perfect candidate you are looking for with the exact Steven@miningcrew.com.au
skills , experience and qualifications required.

2. We can consult with you and design a targeted screening criteria MARKETING DIRECTOR
tailored to your recruitment needs. Brendon Comerford
Ph: 1800 692 739
3. We will find the candidates and screen them using our Mobile: 0402 284 127
automated skills matching technology. Fax: (03) 9863 8010
Brendon@miningcrew.com.au
4. This will populate your own database of suitable candidates to
choose from for positions available now or in the future. MANAGING DIRECTOR
Tony Doring
5. Mining Crew screening technology allows you to invest a fraction
of the cost of normal recruitment fees to achieve your outcome. Ph: 1800 692 739
Mobile: 0413 055 438
Fax: (03) 9863 8010
Tony@miningcrew.com.au

The skills matching matrix does most of the
Without Automated Screening work saving you both time and money

Place multiple recruitment ads for different categories and locations.
Screen and store hundreds of resumes from multiple ads.
Make hundreds of phone calls.
Waste time interviewing dozens of unqualified people.
CONTACTS
Make uncertain decisions.
Finding qualified and reliable staff can be a nightmare costing
your advertising space on the Mining
employers tens of thousands in wasted time and money.

With Automated Screening NATIONAL RECRUITMENT MANAGER
Suzanne Carbone
Ph: 1800 692 739
Place 1 add on Mining Crew website for all categories and locations.
Mobile: 0400 996 592
Choose the exact skills, experience and qualifications required. Fax: (03) 9863 8010
Choose your skill level filter (Mandatory, Highly Desirable or Advantageous). Suzanne@miningcrew.com.au
If you require specialised skills or qualifications let us know and we will tailor our screening
technology to suit. NATIONAL ACCOUNT MANAGER
Steven Cook
Receive automated alerts of skill matched candidates based on your criteria.
Ph: 1800 692 739
Select those with the highest percentage skill match. Fax: (03) 9863 8010
Interview a select few pre qualified candidates and make confident decisions. Steven@miningcrew.com.au

MARKETING DIRECTOR
Brendon Comerford
Ph: 1800 692 739
Mobile: 0402 284 127
Fax: (03) 9863 8010

MANAGING DIRECTOR
Tony Doring
Ph: 1800 692 739
Mobile: 0413 055 438
Fax: (03) 9863 8010

Most employers do not leverage surplus
candidates for future positions.
Start Building Your Own Candidate
Database
Qld based studies show that of the 55,000 mining staff the turnover rate is 17% with many
leaving to work in new roles for other mining companies. This means one of the keys to
successful recruitment within a niche industry is to build your own candidate database. Often CONTACTS
the quickest way to fill a new position is to stay connected to quality candidates that have
applied for past positions or who are working for other mining companies right now. Chances To learn more information or to book
are your next staff member is one already working for a competitor or similar industry. your advertising space on the Mining
Create your Mining Crew employer profile free of charge today and when your ready to start
recruiting you will automatically begin building your database of qualified candidates.
NATIONAL RECRUITMENT MANAGER
We know you will save tens of thousands of dollars in both time and agency fees.
Suzanne Carbone
Ph: 1800 692 739
Mining Crew has the innovative tools and technology for Mobile: 0400 996 592
Fax: (03) 9863 8010
you to take control of your entire recruitment process Suzanne@miningcrew.com.au

Tailor Your Screening Requirements
Steven Cook
Ph: 1800 692 739
At Mining Crew we understand mining and we know the biggest waste of your time is not Fax: (03) 9863 8010
having a resource that asks you the question, “Who exactly do you need and what skills, Steven@miningcrew.com.au
experience and qualifications are (Mandatory, Highly Desirable and Advantageous)?”
MARKETING DIRECTOR
Choose from our existing list of skills and qualifications that have been extensively researched, Brendon Comerford
or create your own. Every industry and job is different and now you can tailor your own skill Ph: 1800 692 739
matching criteria to find the perfect candidate. Mobile: 0402 284 127
Fax: (03) 9863 8010
When candidates register and create their profile your criteria is automatically skill matched Brendon@miningcrew.com.au
and sent to you as an automatic email alert; or login to view all candidate applications and
sort via the skill match percentage rating. MANAGING DIRECTOR
Tony Doring
Ph: 1800 692 739
Mobile: 0413 055 438
Fax: (03) 9863 8010

Take control of your entire recruitment
Personalised Recruitment Consulting process and save thousands

When you post a job placement ad you can choose to receive a dedicated HR support manager who will
consult with you on the best approach and strategy to achieve the best possible outcome. They will then
create a skills matching matrix to meet your recruitment objectives. Our HR support managers will also build
relationships with you to understand the cultural fit and recruitment objectives of your organisation.
Working with your HR support manager is an effective way of developing a tailored recruitment strategy to
understand your organisation.

Job Ad Standard Service
• Job ad displayed on the Mining Crew website Number Standard Job Ad Premium Job Placement Hot Jobs Listing
• Screening with existing skills matrix of Ads (Pack Price) (Pack Price) (Pack Price Ad On)
• Automated email job match alerts
• Employer support 1 $390 per ad $1490 per placement $200 per ad

Job Placement Premium Service
4 $1,480 $370 per ad $5,680 $1420 per placement $190 per ad

• Customised recruitment strategy 8 $2,800 $350 per ad $10,800 $1350 per placement $170 per ad
• Identify role requirement and employee profile
• Custom design of skills screening matrix 12 $3,960 $330 per ad $15,360 $1280 per placement $150 per ad
• Automated email job match alerts
• Support from professional ad copy writers
• Management of online display advertisements 16 $4,960 $310 per ad $19,360 $1210 per placement $130 per ad
• Candidate & employer support
*30% surcharge for hard to fill & highly specialised job roles.
• Job placement guarantees

Increase Your Brand Awareness With Mining Crew Premium Job Ad
In addition to our job placement service, Mining Crew includes a free job display listing on the Mining Crew
Guarantee
website. Your job placement fee will include large brand visibility sized Ads in front of thousands of new
website visitors each month and a 50% discount on web banner advertising rates. Continue reading to view If you do not fill a position within 8 weeks we
our website traffic statistics which indicate the advertising effectiveness for your brand on the Mining Crew will continue recruiting and skill matching free
website. of charge until the position is filled.

Further more, if the person you employed does
not pass your 3 month trial period we will
www.miningcrew.com.au | Innovative Solutions in Mining repost your job ad free until we find a suitable
candidate to fill the position.

Employers spend tens of thousands each
year on inefficient recruitment strategies
Recruitment Value Comparison
Become your own recruitment agency at a fraction of the cost.
Why Mining Crew is a more effective and superior value recruitment strategy than anything else.

Comparison Recruitment
Mining Crew Seek
Value Agencies

Automated Resume Screening Manual Resume Screening Manual Resume Screening
Resume Clear skills, experience & qualifications Unclear skills, experience & qualifications Unclear skills, experience & qualifications
Screening Leverage your new database No database management Leverage existing database
Time: 200 resumes (0 hours) Time: 200 resumes (3 -4 hours) Time: 200 resumes (2 -3 hours)

Screen more qualified candidates Screen less qualified candidates Screen less qualified candidates
Call
Arrange 3 to 5 Interviews Arrange 5 to 10 Interviews Arrange 4 to 9 Interviews
Screening Time: 20 to 30 minutes Time: 3 to 4 hours Time: 2 to 3 hours
Interview only qualified candidates Interview less qualified candidates Interview less qualified candidates
Find 70% suitable candidates Find 30% suitable candidates Find 30% suitable candidates
Interview
Less screening questions needed More screening questions needed More screening questions needed
Screening
Less interviews needed More interviews needed More interviews needed
Time: 25 minutes x 3 to 5 interviews Time: 45 minutes x 5 to 10 interviews Time: 35 minutes x 4 to 9 interviews
Includes HR management software Excludes HR management software Excludes HR management software
50% to 70% additional candidates that are 10% to 20% additional candidates that are 10% to 20% additional candidates that are
Build your
suitable. Software to leverage future suitable. No software to leverage future suitable. No software to leverage future
Database
positions. Automated Database building. positions. Manual database building. positions. No database building
Time: 0 time Time: 1 to 2 hours Time: 0 time
1 ad, all locations & all categories 1 ad, 1 location & 1 category
Recruitment Placement and replacement guarantee
Placement and replacement guarantee No placement or replacement guarantee
Cost Recruitment Agencies: $6,000 to $25,000
Mining Crew: $310 to $1690 Seek: $200 to $500

*Values comparisons above use only theoretical values based on the sum of general expectations.


Employers spend tens of thousands each
year on inefficient recruitment strategies
Job Placement Order Form
To order a single standard job ad you can purchase online at www.miningcrew.com.au
Customer Details Job Placement Instructions:

Mining Crew Representative: Suzanne Company Name:
Step 1. Visit www.miningcrew.com.au
Contact Person: Email Address:

Phone: Fax: Mobile:
Step 2. Click on Employers
Postal Address: State: P/Code:

Number
Standard Job Ad Premium Job Placement Hot Jobs Listing Total Investment (inc GST)
of Ads
Step 3. Create your employer profile
1  $390 per ad  $1490 per placement  $200 per ad

4  $1,480 $370 per ad  $5,680 $1420 per placement  $190 per ad Step 4. Click on Post A Job
8  $2,800 $350 per ad  $10,800 $1350 per placement  $170 per ad

12  $3,960 $330 per ad  $15,360 $1280 per placement  $150 per ad Once you have filled out this order form and chosen a
volume discount pack greater than 1, you will be able to
16  $4,960 $310 per ad  $19,360 $1210 per placement  $130 per ad start posting jobs with out having to purchase online.

For more information or assistance with posting a job
Payment Authorisation or filling out this form please contact:
Credit Card Number: Card Type:  Visa  MasterCard  Bankcard  Amex  Diners Suzanne Carbone
Name on Card: Exp Date: CCV#: National Recruitment Manager
suzanne@miningcrew.com.au
I/We hereby authorise Mining Crew Pty Ltd ABN (70 153 247 646) to make a withdrawal as detailed above from my nominated credit
card account. Ph: 1800 692 739
Phone: 0400 996 592
I/we have read the “Service Agreement” attached and agree to same. Note: At least 30 days written notice must be provided to cease Fax: (03) 9863 8010
any of the above services. This authority shall stand pursuant to the terms & conditions of any contractual agreement between the Level 1, 1 Queens Rd | Melbourne, VIC | 3004
Customer and eLearn3 (a product of Mining Crew). We also accept the additional fee of 5% per transaction is charged for AMEX /
Diners.

Signature: Name in Full:


Mining Crew Advertising Opportunities
2012

Advertise on the Mining Crew website

potential candidates


Advertising Media
Visits & Pages Per Visit. March 19th – Kit March-April 2012
April 19th

CONTACTS


Suzanne Carbone
Ph: 1800 692 739
Mobile: 0400 996 592
Fax: (03) 9863 8010
Traffic quality Pages per visit Average visit A high % of new Bounce rate is a Suzanne@miningcrew.com.au
over traffic indicates the duration is the visits is important measure of
level of next level of negative NATIONAL ACCOUNT MANAGER
volume is a to ensure your
Steven Cook
superior engagement engagement recruitment performance
Ph: 1800 692 739
indicator of with each which indicates continually identifying
Fax: (03) 9863 8010
recruitment visitor the page reaches a wider visitors who exit
Steven@miningcrew.com.au
effectiveness. increasing the relevance with audience. On the their landing
Total visits effectiveness of user search other hand, page with out MARKETING DIRECTOR
factor in both your add being queries. The repeat traffic is navigating to any Brendon Comerford
new and viewed. Over 3 longer time on also an important other pages. Ph: 1800 692 739
repeat visitors pages is a very site the more part of converting Bounce rates are Mobile: 0402 284 127
to the site. good result. recruitment repeat website an expected part Fax: (03) 9863 8010
effectiveness. visitors into of any advertising Brendon@miningcrew.com.au
Anything over 5 potential clients. and levels below
minutes is a very 40% are a very MANAGING DIRECTOR
good result. good result. Tony Doring
Ph: 1800 692 739
Mobile: 0413 055 438
Fax: (03) 9863 8010

Advertising Media
New and Returning Visitors. March 19th – Kit March-April 2012
April 19th

CONTACTS


Suzanne Carbone
Ph: 1800 692 739
Mobile: 0400 996 592
Fax: (03) 9863 8010

Increase in new visitors + high visitor return rates = advertising success NATIONAL ACCOUNT MANAGER
Steven Cook
Ph: 1800 692 739
The above results indicate the breakdown of traffic volumes between new and returning visitors within each
Fax: (03) 9863 8010
major city and town. As Mining Crew expands each month we monitor the growth in each geographic area
and alter our marketing campaigns to cater for the employment demand in order to match
candidates with a consistent availability of jobs in each region. MARKETING DIRECTOR
Brendon Comerford
Recruiting on the Mining Crew website will ensure a wide Ph: 1800 692 739
geographic visibility to suitable candidates looking for both Mobile: 0402 284 127
employment and training requirements for each industry. Fax: (03) 9863 8010
To learn more about advertising strategies on the Mining
Crew website contact us today. MANAGING DIRECTOR
Tony Doring
Ph: 1800 692 739
Mobile: 0413 055 438
Fax: (03) 9863 8010

Advertising Media
Page Views and Time on Page. Kit March-April 2012
March 19th – April 19th

CONTACTS


Suzanne Carbone
Ph: 1800 692 739
Mobile: 0400 996 592
Fax: (03) 9863 8010
Total number of Unique page Average time on Suzanne@miningcrew.com.au
pages viewed in views represent page gives you an
this period more than half insight into the NATIONAL ACCOUNT MANAGER
provides a good the total page browsing Steven Cook
perspective on views, indicating engagement Ph: 1800 692 739
the visibility you a strong growth levels. A high Fax: (03) 9863 8010
will receive. in new visitors. number of page Steven@miningcrew.com.au
This represents Whilst new traffic views with a
is important, short to medium MARKETING DIRECTOR
a combination
amount of time Brendon Comerford
of new and having multiple
Ph: 1800 692 739
repeat page pages with a high on site is a
Mobile: 0402 284 127
visits. level of positive indicator
Fax: (03) 9863 8010
engagement of interaction.
enhances the
effectiveness of MANAGING DIRECTOR
your ad. Tony Doring
Ph: 1800 692 739
Mobile: 0413 055 438
Fax: (03) 9863 8010

Advertising Media
Visit Duration. March 19th – April 19th Kit March-April 2012

CONTACTS


Suzanne Carbone
Ph: 1800 692 739
Mobile: 0400 996 592
Fax: (03) 9863 8010
A high balance of visit duration & page views = Advertising success
Any form of successful recruitment advertising needs to factor in both ad frequency and visit duration of Steven Cook
each ad, and Mining Crew nails it in both departments. Ph: 1800 692 739
Fax: (03) 9863 8010
Mining Crew has been designed to engage with multiple user journeys for both jobseekers and employers to Steven@miningcrew.com.au
explore various parts of our site. The key success in recruiting with Mining Crew is the interactive “My
Account” section of the website. Here both employers and jobseekers can spend time building their profiles MARKETING DIRECTOR
and interacting with various innovative tools to assist with finding employment and filling available jobs on Brendon Comerford
offer. Our Skills Matching Technology is a world’s first, and the high onsite visit duration times is a clear Ph: 1800 692 739
measure of it’s success. Mobile: 0402 284 127
Fax: (03) 9863 8010
With a massive growth in traffic each month and the high levels Brendon@miningcrew.com.au
of user engagement, the Mining Crew website is an ideal
recruitment platform for anyone targeting skilled and MANAGING DIRECTOR
unskilled mining related jobseekers. Tony Doring
Ph: 1800 692 739
Mobile: 0413 055 438
Fax: (03) 9863 8010

Advertising Media
Website Display Advertising Options Kit March-April 2012
LEADERBOARD 468 X 60

CONTACTS


Suzanne Carbone
SKY SCRAPER 600 X 200 Ph: 1800 692 739
Mobile: 0400 996 592
Fax: (03) 9863 8010

Steven Cook
Ph: 1800 692 739
Fax: (03) 9863 8010
SIDE BANNER 400 X 200
MARKETING DIRECTOR
Brendon Comerford
Ph: 1800 692 739
Mobile: 0402 284 127
Fax: (03) 9863 8010
SQUARE BUTTON 200 x 200 Brendon@miningcrew.com.au

MICRO BUTTON 200 x 100 MANAGING DIRECTOR
Tony Doring
LEADEROARD Ph: 1800 692 739
Mobile: 0413 055 438
Fax: (03) 9863 8010

Advertising Media
Website Display Advertising Options Kit March-April 2012

CONTACTS

Advertising options on the Mining Crew site To learn more information or to book
are flexible with a range of different banner your advertising space on the Mining
sizes. Coming soon is a range of page Crew website contact:
specific location options to target different
audiences. NATIONAL RECRUITMENT MANAGER
Suzanne Carbone
While Mining Crew is in Pre-launch your ads Ph: 1800 692 739
will display evenly across the entire site Mobile: 0400 996 592
allowing for a wider audience reach. Fax: (03) 9863 8010

Steven Cook
Ph: 1800 692 739
Fax: (03) 9863 8010

MARKETING DIRECTOR
Brendon Comerford
Ph: 1800 692 739
Mobile: 0402 284 127
Fax: (03) 9863 8010

MANAGING DIRECTOR
Tony Doring
Ph: 1800 692 739
Mobile: 0413 055 438
Fax: (03) 9863 8010

Advertising Media
Website Display Advertising Rates Kit March-April 2012
The Mining Crew website allows you to communicate with over 1000 new
visitors each month with a compounding growth of 20% each month. We can
assist you with your branding and acquisition goals in order to build a profitable
advertising campaign and meet your business objectives. CONTACTS

All ads can expect a minimum of 1000 impression views per month. To learn more information or to book
Secure better value long term advertising at early bird rates for a limited time. your advertising space on the Mining
Rate increases will occur every 2 to 3 months as traffic volumes increase. Crew website contact:

Suzanne Carbone
FEATURE POSITION DISPLAY PERIOD ADVERTISING RATES Ph: 1800 692 739
Mobile: 0400 996 592
LEADERBOARD 468 X 60 3 months $1500 Fax: (03) 9863 8010
6 months $2700 ( save $50 per month) Suzanne@miningcrew.com.au

SKY SCRAPER 600 X 200 3 months $1350
Steven Cook
6 months $2400 ( save $50 per month) Ph: 1800 692 739
Fax: (03) 9863 8010
3 months $900 Steven@miningcrew.com.au
SIDE BANNER 400 X 200
6 months $1500 ( save $50 per month)
MARKETING DIRECTOR
Brendon Comerford
3 months
SQUARE BUTTON 200 x 200 $600 Ph: 1800 692 739
6 months
$900 ( save $50 per month) Mobile: 0402 284 127
Fax: (03) 9863 8010
MICRO BUTTON 200 x 100 3 months $450
6 months $600 ( save $50 per month) MANAGING DIRECTOR
Tony Doring
Ph: 1800 692 739
Mobile: 0413 055 438
Fax: (03) 9863 8010

Advertising Media
Newsletter Display Advertising Kit March-April 2012
Options

CONTACTS

Ready to your advertising space on the Mining
Get Started? Crew website contact:
Click here to download
advertising order form NATIONAL RECRUITMENT MANAGER
Suzanne Carbone
Ph: 1800 692 739
Mobile: 0400 996 592
Fax: (03) 9863 8010

NATIONAL ACcOUNT MANAGER
Steven Cook
Ph: 1800 692 739
Fax: (03) 9863 8010

MARKETING DIRECTOR
Brendon Comerford
Ph: 1800 692 739
Mobile: 0402 284 127
Fax: (03) 9863 8010

MANAGING DIRECTOR
Tony Doring
LEADEROARD Ph: 1800 692 739
Mobile: 0413 055 438
Fax: (03) 9863 8010

Advertising Media
Newsletter Display Advertising Kit March-April 2012
Rates Crew newsletter distribution circulates to over 1000 job seeker
The Mining
candidates and is currently growing by 300+ new job seekers each week.
Ready to
Based on internal surveys, many of the job seekers in our database are also Get Started?
interested in training options and information to gain the skills required to work Click here to download
in the mining industry. advertising order form CONTACTS

We are currently experiencing over 70% open rates with our newsletter To learn more information or to book
campaigns and over 90% response rate in new registrations. your advertising space on the Mining
All advertising packages include a minimum of 1000 emails per month to active Crew website contact:
mining related job seekers.
. Suzanne Carbone
FEATURE POSITION DISPLAY PERIOD ADVERTISING RATES Ph: 1800 692 739
Mobile: 0400 996 592
Fax: (03) 9863 8010
LEADERBOARD 468 X 60 3 months $750 Suzanne@miningcrew.com.au
3 months $675 Steven Cook
SKY SCRAPER 600 X 200 Ph: 1800 692 739
6 months $1100 save $50 per month)
Fax: (03) 9863 8010
SIDE BANNER 400 X 200 3 months $450
6 months $750 ( save $50 per month) MARKETING DIRECTOR
Brendon Comerford
3 months Ph: 1800 692 739
SQUARE BUTTON 200 x 200 $300 Mobile: 0402 284 127
6 months
$550 (save $50 per month) Fax: (03) 9863 8010

MICRO BUTTON 200 x 100 3 months $225
MANAGING DIRECTOR
Tony Doring
Ph: 1800 692 739
Mobile: 0413 055 438
Fax: (03) 9863 8010

Mining Crew Recruitment & Advertising Media
Kit 2012 us today for more information on 1800 692 739
Contact
Limited advertising opportunities.

For website advertising Click Here to download our advertising order form.
For recruitment services Click Here to register as an employer on the Mining Crew
website.


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