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Web 3.0
Introduction to
Tony Aubé
Designer
• Design
• Artificial Intelligence
• Augmented Reality
• Blockchain
• Web 3.0
The Web is 30!
— Tim Berners-Lee, Inventeur du Web
At age 30, this is not

the web we wanted
1.0WEBINTERNET 2.0 3.0
19951990 2005 2018
?
1WEBINTERNET
191990
Decentralized
1.0WEBINTERNET 2
19951990 20
Web App
PlatformInternet
Internet
Web Email
File Transfer
Video GamesMessaging
Mobile App
Researchers
Students
1.0WEBNET 2.0 3
19951990 2005 2
Web 1.0
Open Source
Webmaster Web
User
“Read Only”
1.0B 2.0 3.0
19950 2005 2018
?
Web 2.0
Social Web
v
v
✓ Usability
✓ Design
“Read Only”
Webmasters
Users
Web 1.0:
Web
Social Web
Web 2.0:
Web
2007
Closed
Private
Opaque
Web 2.0 Summit
2004
Web 3.0?
Web 3.0 can be likened
to an AI assistant.
In Web 3.0, artists will share their portfolio in a 3D
format which is consumed on a VR headset.
Over the next few months, I’ll be doing a deep
dive into the Spatial Web (a.k.a. Web 3.0).
“ ”
“ ”
“ ”
0 2.0 3.0
5 2005 2018
?
Web 3.0 Summit
2018
Decentralized Web
Web 3.0
Why?decentralize the Web
The Web is Broken
Advertising
Advertising became the Web’s
default business model
Clickbait
Fake News
Misinformation
Data Breaches
Data = $$$
Data Collection
6.3 billionaccounts hacked in 2018
Surveillance
Social Credit
Monopolies
2007
Competition
40%of the cloudControls
Censorship
Data Loss
Library of Alexandria
44 B.C.
average life span

of a website
100 days
RIP
disappear every month
2% of the links
The Web is Broken
✘ Censorship
✘ Data Loss
✘ Data Hack
✘ Surveillance
✘ Monopolies
✘ Advertising
DAVID D. CLARK
DESIGNING AN INTERNET
DAVID D. CLARK
DESIGNING AN INTERNET
JS
Unix
WebRTC
SearchBroswers
DNS
TCP/IP
SMTPHTML/CSS
HTTP
SSL
TLS
FTP
Web 3.0
Web 3
3 changes
Decentralized applications will
offer users new capabilities
Money will become a native
feature of the Internet
Users will have more control over
their digital identities and data
1
3
2
Money will become a native
feature of the Internet
1
Blockchain
Cryptography
Peer to Peer networking
Consensus Algorithm
2 innovations
Digital Scarcity
First innovation:
Movies
Music
Documents
Valeur
Internet will have its
native currency
We already 

have money
online!
User User
$ Dollar
User Intermediary User
$ Dollar
$ Dollar
User Intermediary User
User User
No intermediaries
Second innovation:
Web 3
The Internet
of Value
Web 1 & 2
Free Flow of
Information
The Information Revolution
The Information Revolution
24/7
Sending Information
Intermittent
Local Global
Slow Instant
Expensive Free
EveryoneFew People
Web 1 & 2
Free Flow of
Information
Web 3
Free Flow of
Value
Web 1 & 2
Free Flow of
Information
24/7
Sending Value
Intermittent
Local Global
Slow Instant
Expensive Free
EveryoneFew People
The Value Revolution
The Value Revolution
2
Decentralized
applications will offer
users new capabilities
Web App
Blockchain
Cryptography
Peer to Peer networking
Consensus Algorithm
Dollar
User Intermediary User
User User
https//orbit.chat
Messenger
User Facebook User
Utilisateur User
Web 2.0 Web 3
Applications
Review the Web Infrastructure
Unix
SearchBrowsers
DNSTCP/IP
SMTPHTML/CSS
HTTP
SSL
TLS FTP JS
Web 3 Infrastructure
Unix
SearchBrowsers
DNSTCP/IP
SMTPHTML/CSS
HTTP
SSL
TLS FTP JS
Payment
Payment Virtual Machine
Unix
SearchBrowsers
DNSTCP/IP
SMTPHTML/CSS
HTTP
SSL
TLS FTP JS
Web 3 Infrastructure
Unix
SearchBrowsers
DNSTCP/IP
SMTPHTML/CSS
HTTP
SSL
TLS FTP JS
Storage
Web 3 Infrastructure
Payment Virtual Machine
Storage
Inter Planetary
File System
Create a Local Web
Alternative to HTTP
Benefits
1. Censorship Resistant
Benefits
✓ Censorship
✘ Data Loss
✘ Data Hack
✘ Surveillance
✘ Monopolies
✘ Advertising
2. Permanent
1. Censorship Resistant
Benefits
4 0 4
4 0 4
4 0 4
Version History
Version History
✓ Censorship
✓ Data Loss
✘ Data Hack
✘ Surveillance
✘ Monopolies
✘ Advertising
3
Users will have more
control over their digital
identities and data
• Governments
Identity Managers:
• Businesses
First Name:
Email Address;
Phone Number:
Password:
Repeat Password:
Last Name:
Login with Facebook
Login with Twitter
Login with Google
Social Linked Data
Personal Online Data Storage
Pod
Login with Facebook
Login with Twitter
Login with Google
Login with Solid
Pod App
First Name
Last Name
Phone Number
Email
Address
https://solid.community
1. No More Forms
Benefits
First Name:
Email Address;
Phone Number:
Password:
Repeat Password:
Last Name:
1. No More Forms
2. Control Your Data
Benefits
5JJUAM7BRY56KVC
XCPWRJHTVP8FFR3
CAICFJDSC4TR7KF6
ZCF3Y
5JJUAM7BRY56KVC
XCPWRJHTVP8FFR3
CAICFJDSC4TR7KF6
ZCF3Y
5JJUAM7BRY56KVC
XCPWRJHTVP8FFR3
CAICFJDSC4TR7KF6
ZCF3Y
123 45 6789
123 45 6789123 45 6789
123 45 6789
123 45 6789
5JJUAM7BRY56KVC
XCPWRJHTVP8FFR3
CAICFJDSC4TR7KF6
ZCF3Y
Cryptography
3. More Secure
1. No More Forms
2. Control Your Data
Benefits
Pod
Pod
✓ Censorship
✓ Data Loss
✓ Data Hack
✓ Surveillance
✘ Monopolies
✘ Advertising
JS
Unix
Search
Browsers DNS
TCP/IP
SMTP
HTML/CSS
HTTP
SSL
TLS
FTP
Payment IdentityStorage
Makes developer’s
life easier
Web 3
Website
Design
Drivers
Users
Employees
Business Identity
Storage
Payment
Website
Design
Drivers
Users
Employees
Business Identity
Storage
Payment
Website
Design
Drivers
Users
Employees
Business Identity
Storage
Payment
Identity
Storage
Payment Website
Design
Drivers
Users
Employees
Business
Website
Design
Drivers
Users
Employees
Business
Web 3
Website
Design
Drivers
Users
Employees
Business
Identity
Storage
Payment
Web 3
Website
Design
Drivers
Users
Employees
Business
Website
Design
Drivers
Users
Employees
Business
Identity
Storage
Payment
✓ Censorship
✓ Data Loss
✓ Data Hack
✓ Surveillance
✓ Monopolies
✘ Advertising
What does it look like?
Web 3
JS
Unix
Search
DNS
TCP/IP
SMTP
HTML/CSS
HTTP
SSL
TLS
FTP
Payment Identity Storage
Browsers
Browser
Web Portal
Extension
Mobile App
Brave
MyEtherWallet
MetaMask
Coinbase Wallet
Browser
Web Portal
Extension
Mobile App
Brendan Eich
Advertising
Trackers
Fastest
⃠
⃠
✓
+
Basic Attention
Token
Monthly Active Users
5.5 million
Blockchain Based
Advertising
+
✓ Censorship
✓ Data Loss
✓ Data Hack
✓ Surveillance
✓ Monopolies
✓ Advertising
Conclusion
Web 1.0
“Read Only”,
Decentralized
Web 2.0
Participatory,
Centralized
Web 3
No Intermediaries,
Decentralized
JS
Unix
Recherche
Navigateurs DNS
SMTP
HTML/CSS
HTTP
SSL
TLS
FTP
Paiement Identité Stockage
TCP/IP
Slow & Smooth
Transition
DecentralizedCentralized
Decentralized
Survival of the Fittest
Centralized
Monarchy
Decentralized
Anarchy
DecentralizedCentralized
Democracy
DecentralizedCentralized
Centralized
Mainframe
Decentralized
Web 1.0
Centralized
Web 2.0
DecentralizedCentralized
Web 3
Internet of Things
+
😨
Don’t be Evil
Web 2
Don’t be Evil
Can’t be Evil
Web 2
Web 3
Thanks!
Questions?
Tony Aubé
hello@tonyaube.com
medium.com/@tonyaub
@aubetony

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