2. Agenda
Interactive Format Minutes
Tony Arias – opening comments 15
Joy Case – Lobby efforts/ Donations for Cause 10
Dr Andrew Tait – War stories as startup
entrepreneur
10
Narges Nirumvala – (moderator) Value of
communications offline and online
Q&A -
10
15
60
2
6. Friends and
Family Angels Venture Capital Private Equity IPO
100,000
500,000
1 million
2 million
50 million
Crowdfunding
Early-Stage Equity Investment Ecosystem
Motivation: Only financial return
Motivation: An entrepreneurial
mix of emotional
engagement, social and financial
return.
Source: crowdfundingframework.eu
Average CF Raise: $100-
$250K
13. What is the Securities Regulators Position on
Equity?
Lobbying activities in US and Canada?
13
14. Equity – What Works Now
- Equity based crowdfunding with accredited investors
- Liquidity is developing now
14
15. Equity Based for Healthy Crowdfunder
- in progress
15
Private
equity/VCs
- Various
Crowdfunding
with non-
accredited
investors
Crowdfunding
with
accredited
investors
Private company marketplace
the new stock exchange
Exit
Go
public
Strategic
Sale
16. How Do You Start?
16
Pre-marketing
phase –
investors
Pre-marketing
phase -
customers
Capital
raising
phase
19. Contact
For copies of
“12 Things Must Do Before
Crowdfunding/ Financing”
Antonio Ariston Arias
CEO & Co-Founder
ALA Midas Capital Inc
Healthy Crowdfunder Corp
Email:tarias@alamidascapital.com
Tel:778 889 8509
Twitter:@alamidas
www.healthycrowdfunder.wordpress.com
Facebook:healthy.crowdfunder
www.alamidascapital.com
19
20. Call To Action
Seeking professionals:
• Software developers/ data scientists
• IR/PR/ Marketing/ Social Media
• Accountants/ Analysts
• Securities Lawyers
• Business advisors
20
Join BC Crowdfunding LinkedIn Group
21. Other Links & Alliances
21
Crowdfunding Statistics and Trends Infographics
Crowdsourcing
Notas do Editor
Thanks for Roger Killen for co-hosting the event.Why ride the crowdfund wave is profitable?1. The public and private capital markets are broken. 2. SMBs are the job creators and access to capital is a global problem3. Technology is re-inventing everything – internet trading, Amazon, Ebay, High frequency trading4. Big data and predictive analytics is reinventing marketing and financing – learning machine Mr Watson5. Cultural shift from pure financial profiteering to social impact, sustainability6. Google has made the encyclopedia word obsolete
Objective – educate the audience and prepare for crowdfunding to finance businessTell them about panel how you met them and why invited them.
Premarketing (IR/PR) to finance event - most important whether crowdfunding or traditional financing
Going main streamGoogle led $125 M investment in the Lending Club
Technology changes everything – early adopters and early adopters make the most profit before Early Majority comes in.Law of Diffusion – popularized by sociologist Dr Everett Rogers
Survey: How many in the crowd can be using donations, Reward, Debt/ Presales or Equity?
YCombinator graduateStarted a prototype called Impulse using Blackberry OSSwitch to Apple IOS rename Pebble WatchMarketing – reached out to great bloggers – called an eye candy; focused on delivering the watch not extraneous productsCharles River Ventures (CRV) led $15 M Series A Preferred financing – avoided equity dilution – use of proceeds : extra capacity, support for 600 apps growth
JOBS Act – Title II, III, OSC – consultation paper
Premarketing duration depends on relationshipsalready built.Forequity – send me email and will send you 12 Things Must Do Before CrowdfundingFor non-equity – go to Indiegogo – watch Slava Rubin http://www.youtube.com/watch?v=3YNLB85UIFA&feature=youtu.be Raising $1M in 30 days
Preach what you practiceOnline – blogs, video marketing, twitter, LinkedIn, FBOffline – webinar, seminars, meetups, conferences, trade shows, networking
Webinars – as in Axial New York with Narge, Joy, Sara Hanks to do similar ones with clients to showcase on other platformsSpeaking opps – offline and online to get an opportunity to win trust and confidence of target audience; MeetupsSpecial Events – Nutrition House health fair at the mall, dance fitness, 1K Walk Backwards for Alzheimers