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Kalju shirts and jerseys [aborted project]
1. T-SHIRTS
Expanding the range of casual clothes
for the Nõmme Kalju fanbase
and enthusiasts, using elements of the club,
like the pink colors and references
to ROOSA PANTRID fan group
7. LOCAL
IDENTITY
Evokes the team as a representative of Estonia,
Tallinn and Nõmme, showing their local elements,
symbols, and aspects of local life,
like the Old Town skyline and the long dark nights
of Winter
17. Following a football trend, where many clubs
around the world play their matches in October
wearing pink, as part of a worldwide campaign
to raise awareness about the breast cancer,
Nõmme Kalju may be the first club in Estonia to
make part of it.
PINK
OCTOBER