The document summarizes improvements made to the user experience of the Hollywood.com website. Key changes included: 1) Categorizing and grouping content into clear sections for easier navigation. 2) Optimizing images used on pages by sizing appropriately and cropping images. 3) Enhancing user interactions through features like widgets and social media integration. 4) Implementing a web 2.0 design to modernize the site.

1. UX - IMPLEMENTATION
Domain: News Entertainment

2. INTRODUCTION
Hollywood.com is the only pure-play entertainment website dedicated to fans of Movies, Television and
Celebrities around the world.
With over 5 million monthly visits*, Hollywood.com is the fan-friendly meeting ground that connects
like-minded users through its hundreds of fan sites, timely news headlines, quirky top 10 lists, crazy
photo galleries, countless star interviews, the latest movie clips and trailers plus much more. It also
offer local movie show times, TV show schedules and every Movie and TV review under the sun .
You love this stuff = we love this stuff.
Hollywood.com hold a ton of pride in its fan sites, plus it offers a very fun and active forum for fans,
dying to talk about all the things that they want to talk about.

3. ISSUES Jan 1 , 2008
1st Fold 2nd Fold
• Content was not Focused.
• Data look scattered.
• Issues with Images – Lesser Images, small images, resized Images.
• Too many Interaction.
• Lack of Web 2.0
• Visual Appeal.

4. ISSUES
• Data looks scattered
• Identify the Users – Gender, Age, Profession.
• Ask the Users – Surveys, Tracking User Behavior.
• Analysis of Data and Categorizing it – Information Architecture, Wireframes, Prototypes, Walk-Through.
• Visual Appeal – Look & Feel, Colors, Fonts, etc.
– Provide easiest Interaction.
– Help them complete their task.
• Testing and Conclusions

5. IMPROVEMENTS
• Data was Grouped and Categorized under appropriate sections.
• Space Management.
• Issues with Images – Relevant Images, 15 images size, Cropped Images.
• More User Interaction – use of widgets, Third Party Integration.
• Web 2.0 Implementation – Social Networking
• Website Color, Font Size, Font Color – Rich User Experience
• Funds - More Ad Space – Wallpaper Ad, Sliver Ad.
• Smarter CMS

6. INFORMATION ARCHITECTURE
OLD IA - Home page
Presentation Focus – Celebrity and Movies Section
HOME
MOVIES TRAILERS TV DVD NEWS CELEBS FANSITES MY HOLLYWOOD
Now Playing Upcoming Get DVD Events Photos Apply Sign In
HOMEPAGE
TV Listings
Coming soon Latest Hollywood.com TV New This week Awards Events Directory Signup
Trailers Archive Awards Support Forums
Reviews
Movie Calendar
Movie of the Day Todays Spotlight Top Stories Featured Celebrity
Movies opening this week Features Celeb News More on Celebs
LANDING PAGES
Box Office Primetime Movie News Experts Point of View
Columns Nielsons top 10 TV News Featured Videos
Movie Photo Galleries Poll A year ago.. Hot Celebs
Poll

7. INFORMATION ARCHITECTURE
NEW IA - Home page
Presentation Focus – Celebrity and Movies Section
HOME
CELEBS MOVIES TRAILERS TV PHOTOS DVD FANS
Featured Photo Gallery New Releases Video Featured Photo Gallery
HOMEPAGE
TV Spotlight
Landing Page
Latest Photo Gallery Trailers Nielsons Top Ten Latest Photo Gallery
Celebrity Videos Movie Reviews
Top 10 Celebrity Coming Soon
Poll Box Office
TOP 25 Celebrities TOP 25 Movies Popular Trailers TOP 25 TV Shows TOP 25 Photo Galleries TOP 25 DVDS
Celebrities Updates Movies Updates Movie Clips TV Updates Celebrities Galleries DVD Updates
LANDING PAGES
Celebrity Videos New Releases TV Clips TV News Event Galleries New DVD Releases
Celebrity Photos Coming Soon Interviews TV Stills Movie Stills Coming soon
Celebrity News New Trailers Listings Poll Critics Pick
Celebrity Fan Sites Movie Stills Poll
Celebrity Birthday Movie Reviews
Poll Movie News
Top Movie Fan Sites
Box Office
Poll

8. WIREFRAME
PAGE STRUCTURE - Home page
Space Management
AD space
• Dividing the Content into Sections.
Latest News
• Identifying the correct Placements for these
Sections as per their level of importance.
• Placing the Content as per Hierarchy set.
Promotions

9. DETAILED WIREFRAME
PAGE DETAILING - Home page
Data Grouping
• Dividing the Content into Sections.
• Identifying the correct Placements for these
Sections as per their level of importance.
• Placing the Content as per Hierarchy set.

10. TACKLING IMAGES
CMS DRIVEN - Images
Images
• Different size of images for various
content types.

11. IMPROVING INTERACTIONS
MORE USER INTERACTIONS

12. WEB 2.0
SOCIALISING

13. VISUAL APPEAL May 29 , 2008
1st Fold
2nd Fold

14. MORE AD SPACE
FULL PAGE AD

15. OTHER CHALLENGES

16. SEARCH PAGE BEFORE
• Age old Method
• User had to dig in the Search Results
• Less options available for Navigation.
• Less Information - # of results, search keyword
• Lacked User Experience.
• Alignment
• Space Management
• Consistency

17. SEARCH PAGE
AFTER

18. CELEB DETAIL PAGE BEFORE
• Space Management.
• Data was grouped and placed as per the level of importance
• Less Images used
• Average User Experience

19. CELEB DETAIL PAGE
AFTER

20. CREDITS PAGE
BEFORE
• Data Organization
• User Interaction – Sorting options

21. CREDITS PAGE
AFTER

22. ERROR PAGE BEFORE
Error
• Doesn’t include a brief message explaining the error.
• The word "error" - can scare off visitors
• No search box
• No suggestions for alternate options.

23. ERROR PAGE
AFTER

24. PHOTOGALLERY BEFORE
• Less Interaction options for the users.
• Links used instead of displaying thumbnails for Related galleries.
• Fewer sections available for navigation.
• Focus moves to Latest Photo Galleries as it animates.
• Small size of poster images.

25. PHOTOGALLERY
AFTER

26. THANK YOU
AMOL TONDWALKAR
+91 9833823252
amol_tondwalkar@hotmail.com